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Body Firming Oil

Maybe

An estimated 0.8% of orders come back. But the average product has 26,193 reviews to catch up to, so Body Firming Oil is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$87K/yr80K searches / yr
90-day growth
+19.5%search demand this quarter
Competition
52%top-5 click share · 24 brands · 81 sellers

Flapen Score

Body Firming Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Firming Oil is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Firming Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Body Firming Oil 80K times last year and spent an estimated $87K. The top 5 brands take 59% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+19.5%
Conversion, latest week
4.6%
Market size, estimated
$87Ka year
Top search term
body firming oil31K searches a year

02 · Price

A sale here is worth $23.61.

Listings sell for $23.61 on average, from $9.64 to $64.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.61 that is $0 to $2K a year per listing.

Average price
$23.61inside the $15 to $100 sweet spot
Price range
$9.64–$64.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Oils. It carries 26,193 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#303in Oils
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
26,193per listing
Listings tracked
31

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Body Firming Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

81

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

52%

Top 20: 87%

Open market

35%

  • Brand 122%
  • Brand 218%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Body Firming Oil search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Body Firming Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body firming oil31K/yr
  • skin firming oil12K/yr
  • skin oil for crepey skin5K/yr
  • ouai body oil8K/yr
  • oil for crepey skin for older women4K/yr
  • best oil for crepey skin4K/yr
  • skin firming body oil4K/yr
  • victorias secret body oil4K/yr
  • pink sky body oil6K/yr
  • sexy body oils for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Body Firming Oil

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.8%of orders come back
“Funky odor”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Body Firming Oil questions

Answered from the same tracked data.