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Body Fantasies Body Spray

Fail

Shoppers spend an estimated $36K a year here, so Body Fantasies Body Spray is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$36K/yr89K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
51%top-5 click share · 15 brands · 116 sellers

Flapen Score

Body Fantasies Body Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Fantasies Body Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Fantasies Body Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Body Fantasies Body Spray 89K times last year and spent an estimated $36K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
1.6%
Market size, estimated
$36Ka year
Peak month
August2.1× the quietest month
Top search term
birthday cake perfume27K searches a year

02 · Price

A sale here is worth $26.12.

Listings sell for $26.12 on average, from $5.60 to $77.55. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $26.12 that is $0 to $3K a year per listing.

Average price
$26.12inside the $15 to $100 sweet spot
Price range
$5.60–$77.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #2,588 within Women's. It carries 366 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
43%
Out of stock, average day
20.6%
Average rank
#2,588in Women's
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
366per listing
Listings tracked
28

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Body Fantasies Body Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

116

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

15%

  • Brand 160%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Body Fantasies Body Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Body Fantasies Body Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birthday cake perfume27K/yr
  • milk bar birthday cake bath and body works24K/yr
  • milkbar birthday cake bath and body works5K/yr
  • birthday cake body spray5K/yr
  • bath and body works birthday cake6K/yr
  • birthday cake bath and body works4K/yr
  • milk bar bath and body works4K/yr
  • milk bar birthday cake5K/yr
  • bath and body works milk bar5K/yr
  • bath and body works milk bar birthday cake3K/yr

Reviews and returns

What reviews say buyers love and hate about Body Fantasies Body Spray

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.3%of orders come back
“Gross smell”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Body Fantasies Body Spray questions

Answered from the same tracked data.