Skip to content

Body Exfoliant

Fail

The top 5 brands take 100% of clicks, so Body Exfoliant is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$77K/yr40K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
97%top-5 click share · 4 brands · 11 sellers

Flapen Score

Body Exfoliant against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Exfoliant is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Exfoliant market on Amazon at a glance

Shoppers on Amazon United States searched for Body Exfoliant 40K times last year and spent an estimated $77K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
9.6%
Market size, estimated
$77Ka year
Top search term
necessaire body exfoliator8K searches a year

02 · Price

A sale here is worth $19.80.

Listings sell for $19.80 on average, from $5.87 to $33.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $19.80 that is $10K to $15K a year per listing.

Average price
$19.80inside the $15 to $100 sweet spot
Price range
$5.87–$33.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #18 within Scrubs & Body Treatments. It carries 3,821 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#18in Scrubs & Body Treatments
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,821per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Body Exfoliant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 34%
  • Brand 43%

Demand

Body Exfoliant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 6.2× · 11 of 12 months tracked

Search terms

Top Body Exfoliant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • necessaire body exfoliator8K/yr
  • dead skin8K/yr
  • necessaire body scrub4K/yr
  • best body exfoliator for mature skin3K/yr
  • ncessaire the body exfoliator3K/yr
  • necessaire exfoliator4K/yr
  • dead skin scrub3K/yr
  • best dead skin remover for legs4K/yr
  • remove dead skin4K/yr

Reviews and returns

What reviews say buyers love and hate about Body Exfoliant

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Very cheap low quality item”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Body Exfoliant questions

Answered from the same tracked data.