body cream for men
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$24.00avg listing price — sweet spot $15–$100
Price range
Great$8.29–$60.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Market size
Good$631K$631K/yr · 561K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,585.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body cream for men is a $631K/yr Amazon United States market (561K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
body cream for men market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $480K–$600K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #499
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 132 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
10 flat
Sellers
295
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
2%
- Bath & Body Works94%
- Yard House1%
- Beautifier Life1%
- Old Spice1%
- Saint Roy1%
- Nuogo1%
- Open — no brand owns it (4 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 9.2×
Top body cream for men search terms
- bath and body works men240K/yr
- mens bath and body works54K/yr
- bath and body works for men45K/yr
- bath and body works mens body wash24K/yr
- men bath and body works16K/yr
- ocean body wash14K/yr
- bath and body works men gift set15K/yr
- bath and body works mens17K/yr
- mens bath and body works body wash13K/yr
- men bath and body works set27K/yr
Top body cream for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Ocean Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Coastal Air & Cypress Scent 10 fl oz - 2 Pack
Bath & Body Works$22.964.8★5,061 rev
Bath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack
Bath & Body Works$38.264.7★691 rev
Bath & Body Works Mahogany Teakwood Mens 3-in-1 Hair Face & Body Wash and Body Cream 2 Piece Set
Bath & Body Works$23.194.8★387 rev
Bath & Body Works BOURBON NOIR OCEAN Mens Collection 3-in-1 Hair Face & Body Wash 3-piece Gift Set with a Blue Bow for Holidays - 10 fl oz each
Bath & Body Works$32.365.0★54 rev
Bath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack
Bath & Body Works$37.694.7★691 rev
Newest
by launch dateBath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack
Bath & Body Works$37.69691 rev
Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 2 Pack
Bath & Body Works$22.52123 rev
Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 1 Pack
Bath & Body Works$14.0066 rev
Bath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack
Bath & Body Works$38.26691 rev
Bath & Body Works Mens Freshwater Graphite Ocean Ultimate Hydration Body Creams 8 Ounces Pack of 3
Bath & Body Works$36.1919 rev
Trending
90-day click momentumBath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack
Bath & Body Works$38.264.7★
Bath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack
Bath & Body Works$37.694.7★
Bath & Body Works Mens Body Cream Ocean Scent Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin Coastal Air & Cypress Scent 8 oz - 1 Pack
Bath & Body Works$16.204.7★
Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 2 Pack
Bath & Body Works$22.524.8★
Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 1 Pack
Bath & Body Works$14.004.5★
What buyers say about body cream for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance beautiful”
“the products were very satisfactory”
“Great deal”
“Excellent gift”
“Rich Lather”
“helps with dry skin”
“cleans well”
“Just like advertised”
“It feels soft”
“doesnt dry out the skin”
What buyers complain about
“the scent doesnt last long”
“lackluster lather”
“Leaked Everywhere”
“Not a value for the money”
“False advertising”
“One of the beads from the bracelet broke off as soon as he put it on”
“less than other similar brands”
“Causes irritation”
“But Dried Out My Skin”
“the bottle seems quite small”
Top return reasons
Common questions
- Is body cream for men profitable to sell on Amazon United States?
- The niche generates $631K/yr across 43 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the body cream for men niche?
- 10 brands and 295 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in body cream for men?
- Top complaints mined from reviews: Smell, Lather, Leak-Proof. The return rate is 0.4%.
- When does demand for body cream for men peak?
- Demand peaks in Jun–Jul–Nov–Dec; the busiest month runs 9.2× the quietest.
- What does it cost to enter the body cream for men niche?
- Listings span $8.29–$60.58; the average listing price is $24.00 (sweet spot $15–$100). The average incumbent carries 4,585 reviews — the moat a new listing must climb.