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Body Cream for Men

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 97% of clicks, so Body Cream for Men is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$631K/yr561K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
39%top-5 click share · 10 brands · 295 sellers

Flapen Score

Body Cream for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Body Cream for Men is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Cream for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Body Cream for Men 561K times last year and spent an estimated $631K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 561K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $631K a year.

Searches, last 12 months
561K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
4.7%
Market size, estimated
$631Ka year
Peak month
December9.2× the quietest month
Top search term
bath and body works men240K searches a year

02 · Price

A sale here is worth $24.00.

Listings sell for $24.00 on average, from $8.29 to $60.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $24.00 that is $6K to $12K a year per listing.

Average price
$24.00inside the $15 to $100 sweet spot
Price range
$8.29–$60.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #499 within Cleansers. It carries 4,585 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#499in Cleansers
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
4,585per listing
Listings tracked
43

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
58 months

Products

Top Body Cream for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

10 flat

Sellers

295

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

2%

  • Brand 194%
  • Brand 21%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 2%)

Demand

Body Cream for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Body Cream for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath and body works men240K/yr
  • mens bath and body works54K/yr
  • bath and body works for men45K/yr
  • bath and body works mens body wash24K/yr
  • men bath and body works16K/yr
  • ocean body wash14K/yr
  • bath and body works men gift set15K/yr
  • bath and body works mens17K/yr
  • mens bath and body works body wash13K/yr
  • men bath and body works set27K/yr

Reviews and returns

What reviews say buyers love and hate about Body Cream for Men

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.4%of orders come back
“the scent doesnt last long”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Body Cream for Men questions

Answered from the same tracked data.