Body Care
FailBuyers convert on only 0.7% of searches, so Body Care is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $125K/yr1.4M searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 31%top-5 click share · 31 brands · 326 sellers
Flapen Score
Body Care against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Care is stronger. Inside it, weaker.
Market
The Body Care market on Amazon at a glance
Shoppers on Amazon United States searched for Body Care 1.4M times last year and spent an estimated $125K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $125Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- body care782K searches a year
02 · Price
A sale here is worth $13.51.
Listings sell for $13.51 on average, from $5.26 to $29.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $13.51 that is $1K to $3K a year per listing.
- Average price
- $13.51under the $15 to $100 sweet spot
- Price range
- $5.26–$29.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #11 within Cleansers. It carries 27,424 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #11in Cleansers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 27,424per listing
- Listings tracked
- 58
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Body Care products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
- Price
- $9.48
- Rating
- 4.7/5
- Reviews
- 76,612
- Age
- 5y ago

EcoTools Dry Body Brush Cruelty-Free Bristles Exfoliate & Smooth Skin Dry Brushing Removes Flaky Skin May Help Improve Circulation & Tone Eco-Friendly Skincare Tool Vegan & Cruelty-Free 1 Count
- Price
- $5.26
- Rating
- 4.7/5
- Reviews
- 12,798
- Age
- 12y ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago

The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
- Price
- $8.72
- Rating
- 4.7/5
- Reviews
- 56,359
- Age
- 1y ago

Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
- Price
- $7.20
- Rating
- 4.7/5
- Reviews
- 9,903
- Age
- 1y ago
Trending
estimated 90-day click momentum
medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide Vitamin C AHA/BHA | Deep Cleansing Hydrating Formula | Easy and Effective 13.52 fl.oz
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 960
- Age
- 10mo ago

Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $18.14
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 7mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago

Saltair Body Oil - Luxurious Salt Water Vanilla After Shower and Bath Oil for Women and Men. Botanical Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin 4oz Bottle
- Price
- $22.20
- Rating
- 4.5/5
- Reviews
- 6,259
- Age
- 2y ago

Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
- Price
- $13.61
- Rating
- 4.7/5
- Reviews
- 1,958
- Age
- 1y ago
Newest
by launch date
Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $18.14
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 7mo ago

medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide Vitamin C AHA/BHA | Deep Cleansing Hydrating Formula | Easy and Effective 13.52 fl.oz
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 960
- Age
- 10mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
- Price
- $8.31
- Rating
- 4.5/5
- Reviews
- 2,787
- Age
- 1y ago

Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved
- Price
- $13.61
- Rating
- 4.7/5
- Reviews
- 1,958
- Age
- 1y ago

eos Body Wash Vanilla Moisturizing Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz
- Price
- $9.88
- Rating
- 4.8/5
- Reviews
- 20,381
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
31 falling
Sellers
326
Est. top-5 brand share
55%
Top 20: 93%
Est. top-5 click share
31%
Top 20: 70%
Open market
40%
- eos21%
- Dove15%
- Vaseline7%
- EcoTools6%
- Tree Hut5%
- The Ordinary5%
Demand
Body Care search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Body Care search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body care782K/yr
- body skin care products425K/yr
- body care for women133K/yr
- body products25K/yr
- body care products22K/yr
- womens body care20K/yr
- women body care13K/yr
- body products for women8K/yr
Reviews and returns
What reviews say buyers love and hate about Body Care
We read the reviews and the return reasons for every product selling here.
“Chemical scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Care questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









