body butter set
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$29.86avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$7.84–$119.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,113.96avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, body butter set is a $12K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
body butter set market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$45K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,886
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 24.3%
- Avg brand age
- 45 months
- Avg seller age
- 125 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
108
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
34%
Top 20: 70%
Open market
10%
- The Body Shop53%
- Soap & Glory23%
- Generic4%
- Tree Hut4%
- LOVERY4%
- Solo en Ibiza3%
- Open — no brand owns it (10 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.1×
Top body butter set search terms
- the body shop gift set6K/yr
- body butter set8K/yr
- body shop gift set7K/yr
- soap and glory gift set7K/yr
- body shop gift sets for women4K/yr
- body butter gift set5K/yr
- soap and glory set5K/yr
- the body shop set2K/yr
- the body shop gift sets for women1K/yr
Top body butter set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Body Shop Nourish & Flourish Coconut Body Care Gift Set Vegan 5-Piece Gift Set
The Body Shop$40.354.5★26 rev
Soap & Glory Star Treatment Skin Care Set - Includes Hand Food Hand Cream The Righteous Body Butter Cream Clean on Me Shower Gel & Face Soap and Clarity Vitamin C Facial Cleanser (4 Pieces)
Soap & Glory$25.054.5★21 rev
Soap & Glory The Glorious Five Skin Care Gift Set - The Righteous Body Butter Cream Hand Food Hand Cream Clean on Me Shower Gel Vitamin C Facial Cleanser & Exfoliating Body Scrub (5 Count)
Soap & Glory$14.854.6★299 rev
The Body Shop British Rose Collection Gift Set - 4 Piece Set Shower Gel Body Butter Hand Cream Bar Soap Vegan
The Body Shop$57.414.7★46 rev
The Body Shop Mini 2 Piece Bodycare Set | Travel Size Body Wash & Body Butter with Shea for All Skin Types | Vegan (Shea)
The Body Shop$15.994.4★24 rev
Newest
by launch dateThe Body Shop Mini 2 Piece Bodycare Set | Travel Size Body Wash & Body Butter with Shea for All Skin Types | Vegan (Shea)
The Body Shop$15.9924 rev
The Body Shop Satsuma Essentials 3 Piece Set | Zesty Scented Shower Gel Hand Cream Body Yogurt | for All Skin Types
The Body Shop$41.7811 rev
The Body Shop 3 Piece Travel Size Body Care Set | Includes Hand Balm Shower Gel Body Butter with Shea for All Skin Types | Vegan (Dewberry)
The Body Shop$25.7959 rev
Luxury 6-in-1 Body Butter Gift Set for Mothers Day Gifts Skin Care Set | 6 x 200ml Jars in Gift Box for Women Body Butter Collection Gift Set Ready to Give with Card Box for Valentines Day Gifts
Generic$25.3212 rev
Sol de Janeiro Body Boldly Body Cream Discovery Set | Trial Size Beauty Minis | Gift Set | Set of 4 - 25mL | Amazon Exclusive
Sol de Janeiro$38.62259 rev
Trending
90-day click momentumThe Body Shop Mini 2 Piece Bodycare Set | Travel Size Body Wash & Body Butter with Shea for All Skin Types | Vegan (Shea)
The Body Shop$15.994.4★
The Body Shop Satsuma Essentials 3 Piece Set | Zesty Scented Shower Gel Hand Cream Body Yogurt | for All Skin Types
The Body Shop$41.784.7★
The Body Shop Nourish & Flourish Shea Body Care Gift Set Vegan 3-Piece Gift Set
The Body Shop$31.514.4★
The Body Shop 3 Piece Travel Size Body Care Set | Includes Hand Balm Shower Gel Body Butter with Shea for All Skin Types | Vegan (Dewberry)
The Body Shop$25.794.6★
The Body Shop Nourish & Flourish Coconut Body Care Gift Set Vegan 5-Piece Gift Set
The Body Shop$40.354.5★
What buyers say about body butter set
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fresh scent”
“Super Hydrating”
“Keeps your skin soft”
“Overall this is a nice shower set of quality products”
“Best gift to give”
“Perfect size for travels & multi-purpose uses”
“Soothes dry skin”
“fair price”
“Amazing texture”
“absorbed well”
What buyers complain about
“Artificial smell”
“Ridiculously small”
“Expensive”
“one item leaked”
“is not particularly moisturizing”
“The consistency is slightly thicker”
“Minor quality control issue”
“I had really dry crepey skin”
“the photos in the advertisement are misleading”
“Broke out in Rash”
Top return reasons
Common questions
- Is body butter set profitable to sell on Amazon United States?
- The niche generates $12K/yr across 55 tracked products. 9 of 26 products launched in the last 360 days are still selling. 90-day search growth is +21.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the body butter set niche?
- 16 brands and 108 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in body butter set?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
- When does demand for body butter set peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.1× the quietest.
- What does it cost to enter the body butter set niche?
- Listings span $7.84–$119.70; the average listing price is $29.86 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.