Is body butter jars profitable to sell on Amazon United States?

The niche generates $91K/yr across 35 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (46/100).

How competitive is the body butter jars niche?

24 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in body butter jars?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Thickness. The return rate is 2.6%.

When does demand for body butter jars peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the body butter jars niche?

Listings span $6.91–$47.48; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.

body butter jars

Skip it

Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$19.59

avg listing price — sweet spot $15–$100

Price range

Great$6.91–$47.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Review moat

Good1,191.34

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$91K

$91K/yr · 266K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, body butter jars is a $91K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

body butter jars market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $98K–$118K; units × avg price
Conversion rate: 1.8%
Avg BSR: #232
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.7%
Avg brand age: 41 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

42%

Top 20: 85%

Open market

34%

AMORIX24%
TUZAZO14%
yarlung8%
Ahhute8%
USRommaner7%
Eternal Moment5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top body butter jars search terms

body butter containers43K/yr -9.9%1.3% conv.
sugar scrub containers51K/yr -7.7%1.6% conv.
body butter jars26K/yr -33.2%1.0% conv.
body scrub containers21K/yr -14.9%1.4% conv.
sugar scrub jars23K/yr +14.8%1.7% conv.
jars for body butter11K/yr -31.4%2.4% conv.
body scrub jars11K/yr +18.1%1.9% conv.
body butter jars with lids8K/yr -14.1%1.6% conv.
body scrub containers with lid19K/yr -38.4%1.8% conv.
body scrub container6K/yr -20.6%0.8% conv.

All search terms

Top body butter jars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Pack 4 oz Small Plastic Containers with Lids+12 Pack 20g/20ml Cosmetic Sample Jar - for Lip Scrub Body Butters Cream Slime Craft Storage

AMORIX$10.224.7★2,209 rev

36 Pack 8 oz Plastic Cosmetic Containers With Lids Refillable Clear Empty Travel Jars Containers for Body Butter Sugar Scrubs Cream Lotions Candy Waterproof Label&Spatulas - (Gold)

AMORIX$31.874.6★113 rev

4 Pack 8 OZ Plastic Jars Round Cosmetic Container with Lids Wide Mouth Soft Slime Jars for Lotion Hand Cream Ointments Makeup Body Butter Rhinestone Samples Pot Travel Make Up Storage (Grey)

USRommaner$8.904.7★304 rev

TUZAZO 8 Oz Premium Plastic Tuscany Jars with Lids 12 Pack

TUZAZO$17.064.8★438 rev

Sugar Scrub Containers Bath Salt Jar Spice Jars with Bamboo Spoon Body Scrub Containers 8oz Sugar Scrub Jars Homemade Butter Container W/ Labels and Cleaning Brush 12 Pack

Ahhute$29.584.6★285 rev

Newest

by launch date

Amorix 6 Pcs Plastic Jars 8 oz Gold Lid Cosmetic Containers for Body Butter

AMORIX$10.0523 rev

3mo ago

4oz Amber Glass Jars with Lids Cosmetic Containers with Inner Liners for Creams Lotions Body Scrubs Salve Jars 4 Pack

DOKIBI$9.9662 rev

5mo ago

Ahhute Glass Sugar Scrubs Jars Bath Salt Container Snacks Spice Jars w/Bamboo Spoons Honey Scrubs Body Butter Jar w/Corks Labels and Cleaning Brush Wedding Party Favors Gifts 8oz 24 Pack

Ahhute$47.48285 rev

12mo ago

36 Pack 8 oz Plastic Cosmetic Containers With Lids Refillable Clear Empty Travel Jars Containers for Body Butter Sugar Scrubs Cream Lotions Candy Waterproof Label&Spatulas - (Gold)

AMORIX$31.87113 rev

1y ago

Zentriqlla 16 Pack 8 Oz Plastic Jars with Black Lids BPA Free Empty Body Scrub Containers Round Clear Samples Jars for Sugar Scrub Lotion Body Butter Cream

Zentriqlla$21.4936 rev

1y ago

What buyers say about body butter jars

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent quality”

Size-Overall17%

“Just the right size”

Value For Money7%

“Great deal”

Leak-Proof6%

“does not leak”

Advertised Vs Actual Product6%

“Work as advertised”

Durability6%

“are durable”

Storage Capacity5%

“The capacity is exactly as mentioned”

Strength5%

“Not too flimsy”

Ease Of Use4%

“Easy to use”

Gifting Purpose3%

“Great for a party gift”

What buyers complain about

Size-Overall19%

“it was way too big”

Leak-Proof10%

“Leak”

Thickness5%

“More like a thick plastic”

Quality-Overall5%

“I think the tops just need to be better quality”

Advertised Vs Actual Product5%

“So I wasted money for the oz to be misleading”

Strength3%

“flimsy and melted on the top rack of the dishwasher”

Ease Of Use3%

“Great containers doesn't open nice and large”

Dishwasher Safe3%

“Not dishwasher friendly, they warp”

Durability3%

“Top will split”

Material Quality3%

“Plastic is a bit cheap”

Top return reasons

Size-Overall82%

Material Quality4%

Advertised Vs Actual Product3%

Value For Money3%

Quality-Overall2%

Leak-Proof1%

Functionality-Overall1%

Color1%

Weight Heavy1%

Defective Material/Parts1%

Common questions

Is body butter jars profitable to sell on Amazon United States?: The niche generates $91K/yr across 35 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (46/100).
How competitive is the body butter jars niche?: 24 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in body butter jars?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Thickness. The return rate is 2.6%.
When does demand for body butter jars peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the body butter jars niche?: Listings span $6.91–$47.48; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.