Body Butter Jars
FailDemand is soft, at -15.0% this quarter, so Body Butter Jars is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $91K/yr266K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 42%top-5 click share · 24 brands · 27 sellers
Flapen Score
Body Butter Jars against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Butter Jars is stronger. Inside it, weaker.
Market
The Body Butter Jars market on Amazon at a glance
Shoppers on Amazon United States searched for Body Butter Jars 266K times last year and spent an estimated $91K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $91Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- body butter containers43K searches a year
02 · Price
A sale here is worth $19.59.
Listings sell for $19.59 on average, from $6.91 to $47.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.59 that is $2K to $5K a year per listing.
- Average price
- $19.59inside the $15 to $100 sweet spot
- Price range
- $6.91–$47.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #232 within Refillable Containers. It carries 1,191 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #232in Refillable Containers
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,191per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Body Butter Jars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
27
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
42%
Top 20: 85%
Open market
34%
- Brand 124%
- Brand 214%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Body Butter Jars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Body Butter Jars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- body butter containers43K/yr
- sugar scrub containers51K/yr
- body butter jars26K/yr
- body scrub containers21K/yr
- sugar scrub jars23K/yr
- jars for body butter11K/yr
- body scrub jars11K/yr
- body butter jars with lids8K/yr
- body scrub containers with lid19K/yr
- body scrub container6K/yr
Reviews and returns
What reviews say buyers love and hate about Body Butter Jars
We read the reviews and the return reasons for every product selling here.
“it was way too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Butter Jars questions
Answered from the same tracked data.









