Body Butter

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.1%

Market size, estimated

$2.6Ma year

Peak month

June1.8× the quietest month

Top search term

body butter1.5M searches a year

Listings sell for $24.05 on average, from $4.98 to $99.15. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $24.05 that is $36K to $48K a year per listing.

Average price

$24.05inside the $15 to $100 sweet spot

Price range

$4.98–$99.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

$36K–$48K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #163 within Body Butters. It carries 7,844 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

8.0%

Average rank

#163in Body Butters

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

7,844per listing

Listings tracked

43

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

61 months