body balm
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$23.89avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Great$7.65–$51.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$616K$616K/yr · 294K searches
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,207.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body balm is a $616K/yr Amazon United States market (294K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
body balm market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- $597K–$717K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #367
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Bioderma38%
- OSEA30%
- Vaseline27%
- Palmer's4%
- Naturium1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.1×
Top body balm search terms
- osea anti aging body balm38K/yr
- body balm53K/yr
- vaseline radiant38K/yr
- vaseline radiant x26K/yr
- bioderma atoderm intensive baume25K/yr
- bioderma lotion19K/yr
- osea body balm11K/yr
- bioderma intensive baume10K/yr
- vaseline radiant body lotion12K/yr
- atoderm intensive baume9K/yr
Top body balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz
Bioderma$24.124.6★9,985 rev
OSEA Anti-Aging Body Balm 5 oz - Firming & Tightening Body Lotion for Hydration - For Silky Glowing Skin - Nutrient-Rich Seaweed Body Lotion - Clean & Vegan Body Care Anti-Aging Body Moisturizer
OSEA$50.864.4★947 rev
Vaseline Radiant X Deep Nourishment Body Cream 100% Pure Shea Butter Coconut Oil Vitamin C & Peptides 10 oz
Vaseline$11.144.6★3,101 rev
Vaseline Radiant X Even Tone Nourishing Body Lotion With 1% Niacinamide Coconut Oil Vitamin C & Peptides 11 oz
Vaseline$11.294.4★1,860 rev
Bioderma Atoderm Intensive Balm Nourishing Body Cream- for Very Dry Sensitive Skin 6.8 Fl Oz
Bioderma$17.884.6★739 rev
Newest
by launch date
Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz
Vaseline$8.312,787 rev
Vaseline Radiant X Skin Care Set Even Tone Nourishing Body Lotion with 1% Niacinamide Deep Nourishment Body Cream with Vitamin C + Hydrating Body Oil with Vitamin E (3 Piece Set)
Vaseline$38.9063 rev
Vaseline Radiant X Firm & Restore with Pro-Retinol Niacinamide & Coconut Oil Nourishing Body Lotion 8 oz
Vaseline$9.84531 rev
Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturizer with Shea Butter 7.7 fl oz
Naturium$18.972,802 rev
Vaseline Radiant X Deep Nourishment Body Cream 100% Pure Shea Butter Coconut Oil Vitamin C & Peptides 10 oz
Vaseline$11.143,101 rev
Trending
90-day click momentum
OSEA Undaria Algae Body Oil 5 oz Visibly Firming Deeply Moisturizing Instantly Improve Elasticity Clean Lightweight Non-Greasy Hydration Vegan & Cruelty-Free Seaweed Skincare
OSEA$51.764.5★
OSEA Undaria Algae Body Butter 6.7 oz - For Dry Skin - Ultra Hydrating Whipped Shea Butter + Ceramides - Vegan Skincare & Clean Bodycare - Thick Body Cream - For Extremely Dry Crepey Skin
OSEA$51.994.4★
OSEA Anti-Aging Body Balm 5 oz - Firming & Tightening Body Lotion for Hydration - For Silky Glowing Skin - Nutrient-Rich Seaweed Body Lotion - Clean & Vegan Body Care Anti-Aging Body Moisturizer
OSEA$50.864.4★
Palmers Coconut Oil Formula Body Balm 3.5 Ounces
Palmer's$7.654.6★
Palmers Shea Butter Formula Raw African Shea Butter Balm Nourishing Body Moisturizer for Rough Dry Skin 7.25 Ounces
Palmer's$7.694.7★
What buyers say about body balm
What buyers praise and complain about, mined from review topics.What buyers love
“fragrance free”
“Amazing moisturizer”
“Smooth and Silky”
“Nice shimmer”
“Great quality moisturizer”
“Good for the skin”
“Really helps dry skin”
“Great value”
“absorbs great”
“Doesnt leave you oily or sticky”
What buyers complain about
“Smelled rancid”
“feeling greasy”
“Expensive”
“Skin irritation”
“Not as moisturizing as you would think”
“leaks”
“I havent noticed the sticky feeling all day”
“is not absorbed”
“It doesn't help with dry skin”
“Makes your skin feel nasty”
Top return reasons
Common questions
- Is body balm profitable to sell on Amazon United States?
- The niche generates $616K/yr across 18 tracked products. 90-day search growth is +13.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the body balm niche?
- 5 brands and 47 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in body balm?
- Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.8%.
- When does demand for body balm peak?
- Demand peaks in Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the body balm niche?
- Listings span $7.65–$51.99; the average listing price is $23.89 (sweet spot $15–$100). The average incumbent carries 3,207 reviews — the moat a new listing must climb.