Body Balm
MaybeAn estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Body Balm is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $616K/yr294K searches / yr
- 90-day growth
- +13.9%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 47 sellers
Flapen Score
Body Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Body Balm is stronger. Inside it, weaker.
Market
The Body Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Body Balm 294K times last year and spent an estimated $616K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $616K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- +13.9%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $616Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- osea anti aging body balm38K searches a year
02 · Price
A sale here is worth $23.89.
Listings sell for $23.89 on average, from $7.65 to $51.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $23.89 that is $30K to $36K a year per listing.
- Average price
- $23.89inside the $15 to $100 sweet spot
- Price range
- $7.65–$51.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $30K–$36K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #367 within Creams. It carries 3,207 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #367in Creams
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 3,207per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Body Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Brand 138%
- Brand 230%
- Brand 327%
- Brand 44%
- Brand 51%
Demand
Body Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.1×
Search terms
Top Body Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- osea anti aging body balm38K/yr
- body balm53K/yr
- vaseline radiant38K/yr
- vaseline radiant x26K/yr
- bioderma atoderm intensive baume25K/yr
- bioderma lotion19K/yr
- osea body balm11K/yr
- bioderma intensive baume10K/yr
- vaseline radiant body lotion12K/yr
- atoderm intensive baume9K/yr
Reviews and returns
What reviews say buyers love and hate about Body Balm
We read the reviews and the return reasons for every product selling here.
“Smelled rancid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Balm questions
Answered from the same tracked data.









