bobby pins
Worth a lookShows searches that convert (16.6% search→purchase), but prices mostly outside the sweet spot ($2.15–$11.47) keeps it on the watch list.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 2.6M searches
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,085.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad$5.87avg listing price — sweet spot $15–$100
Price range
Bad$2.15–$11.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bobby pins is a $2.5M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
bobby pins market data
- Units sold / yr
- 400K–500K
- avg 20,000–25,000/product
- Revenue / yr
- $2.3M–$2.9M
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
34
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
3%
- GOODY40%
- Amazon Basics24%
- YINGFENG12%
- EWAGOA9%
- Teenitor8%
- KANPRINCESS4%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top bobby pins search terms
- bobby pins1.8M/yr
- bobby pins for women426K/yr
- bobby pin47K/yr
- bobby pins for thick hair64K/yr
- bobbie pins for hair30K/yr
- bobbi pins25K/yr
- hair bobby pins25K/yr
- bobbie pins17K/yr
- bobby pins for thin hair25K/yr
- goody bobby pins17K/yr
Top bobby pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)
GOODY$2.154.7★7,564 rev
Amazon Basics No Slip Bobby Pins for All Hair Types Secure Hold Hair Pins for Updos Brunette Brown 48 Count
Amazon Basics$3.144.7★2,171 rev
Goody SlideProof Bobby Pins 48 Ct Brunette Brown High Gloss Bobby Hair Pins for Styling Lock In Style Comfortable Pain-Free Styling Accessories for Women & Men All Hair Types
GOODY$2.214.6★20,652 rev
300 Pcs Bobby Pins Black Hair Pins for Women Girls and Kids Invisible Wave Hair clips Bulk with Storage box Pain-Free Hairpins2 Inch Black
EWAGOA$5.214.7★4,054 rev
Bobby Pins Brown 330 Count 2.2 Inch Hair Pins With Cute Box Premium Bobby Pin For Kids Girls And Women Great For All Hair Types
YINGFENG$7.094.5★7,068 rev
Newest
by launch date
510PCS Black Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Black Hair Nets Dance competition must haves
YINGFENG$6.30393 rev
510PCS Brown Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Brown Hair Nets Dance competition must haves
YINGFENG$6.30393 rev
Brown Bobby Pins & Hair Pins Set 300 Count Assorted Sizes by Luxurecourt
Luxurecourt$11.47226 rev
Teenitor 300pcs Hair Pins Bobby Pins Black 100 Black Bobby Pins 2 2.75100 Hair Pins for Women and 100 Clear Hair Bands Kit U Pins for Buns 2 2.36
Teenitor$6.713,709 rev
Teenitor 300pcs Bobby Pins Hair Pins Kit 100 Hair Pin for Women 100 Bobby Pins Brown and 100 Hair Bands Hair Pins for Buns 2inch 2.36inch 2.75inch
Teenitor$6.583,709 rev
Trending
90-day click momentum
330 Pcs 2.2 Inch Black Bobby Pins Set of Hairpins with Box Premium Hair Pins for Kids Girls and Women Great for All Hair Types
YINGFENG$7.234.5★
Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)
GOODY$2.154.7★
Amazon Basics No Slip Bobby Pins for All Hair Types Secure Hold Hair Pins for Updos Brunette Brown 48 Count
Amazon Basics$3.144.7★
510PCS Brown Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Brown Hair Nets Dance competition must haves
YINGFENG$6.304.7★
510PCS Black Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Black Hair Nets Dance competition must haves
YINGFENG$6.304.7★
What buyers say about bobby pins
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Decent price”
“they come in handy for everyday use”
“As advertised”
“Great size”
“Great, hold my hair up nicely”
“Durable great for thick hair”
“comfortable”
“don’t break easily.”
“Excelete”
What buyers complain about
“Cheap and flimsy”
“Cheaply made”
“many of these were not a good size”
“That said, they dont hold hair as well as Id like”
“Not useful for medium to thick hair”
“Slides out”
“They break very easily which a bit annoying”
“Funky color”
“the picture looked a little different”
“they were much chunkier/bulky in person”
Top return reasons
Common questions
- Is bobby pins profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 16 tracked products. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bobby pins niche?
- 8 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in bobby pins?
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.6%.
- When does demand for bobby pins peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bobby pins niche?
- Listings span $2.15–$11.47; the average listing price is $5.87 (sweet spot $15–$100). The average incumbent carries 5,085 reviews — the moat a new listing must climb.