Bobby Pins
MaybeBuyers convert on 16.6% of searches. But prices span $2.15–$11.47, mostly outside the sweet spot, so Bobby Pins is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $2.5M/yr2.6M searches / yr
- 90-day growth
- +15.8%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 34 sellers
Flapen Score
Bobby Pins against its category
The dotted line is the Beauty & Personal Care average. Past it, Bobby Pins is stronger. Inside it, weaker.
Market
The Bobby Pins market on Amazon at a glance
Shoppers on Amazon United States searched for Bobby Pins 2.6M times last year and spent an estimated $2.5M. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 16.6% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- +15.8%
- Conversion, latest week
- 16.6%
- Market size, estimated
- $2.5Ma year
- Peak month
- May1.4× the quietest month
- Top search term
- bobby pins1.8M searches a year
02 · Price
A sale here is worth $5.87.
Listings sell for $5.87 on average, from $2.15 to $11.47. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $5.87 that is $117K to $147K a year per listing.
- Average price
- $5.87under the $15 to $100 sweet spot
- Price range
- $2.15–$11.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $117K–$147K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Hair Pins. It carries 5,085 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Hair Pins
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 5,085per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Bobby Pins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
34
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
3%
- Brand 140%
- Brand 224%
- Brand 312%
- Brand 49%
- Brand 58%
- Brand 64%
- Open — no brand owns it (2 brands, 3%)
Demand
Bobby Pins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Bobby Pins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bobby pins1.8M/yr
- bobby pins for women426K/yr
- bobby pin47K/yr
- bobby pins for thick hair64K/yr
- bobbie pins for hair30K/yr
- bobbi pins25K/yr
- hair bobby pins25K/yr
- bobbie pins17K/yr
- bobby pins for thin hair25K/yr
- goody bobby pins17K/yr
Reviews and returns
What reviews say buyers love and hate about Bobby Pins
We read the reviews and the return reasons for every product selling here.
“Cheap and flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bobby Pins questions
Answered from the same tracked data.