Is bobby pin holder profitable to sell on Amazon United States?

The niche generates $61K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (43/100).

How competitive is the bobby pin holder niche?

21 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in bobby pin holder?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.3%.

When does demand for bobby pin holder peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the bobby pin holder niche?

Listings span $4.00–$15.54; the average listing price is $9.06 (sweet spot $15–$100). The average incumbent carries 1,796 reviews — the moat a new listing must climb.

bobby pin holder

Skip it

Prices mostly outside the sweet spot ($4.00–$15.54) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,796.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.06

avg listing price — sweet spot $15–$100

Market size

Bad$61K

$61K/yr · 197K searches

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

Price range

Bad$4.00–$15.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, bobby pin holder is a $61K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

bobby pin holder market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $72K–$91K; units × avg price
Conversion rate: 3.4%
Avg BSR: #472
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 4.7%
Avg brand age: 33 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 flat

Sellers

Top-5 brand share

50%

Top 20: 99%

Top-5 click share

44%

Top 20: 89%

Open market

44%

Kitsch18%
Sizobi9%
FAIRCHIC8%
Aweoisa7%
Teenitor7%
GOODY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top bobby pin holder search terms

bobby pin holder75K/yr -24.2%3.3% conv.
magnetic bobby pin holder35K/yr -28.9%3.9% conv.
bobby pin organizer16K/yr +1.9%1.7% conv.
bobby pin case15K/yr -3.8%2.1% conv.
bobby pin container8K/yr -11.4%2.5% conv.
bobby pin magnetic holder10K/yr -28.5%5.7% conv.
bobby pin holder travel5K/yr +15.5%1.4% conv.
bobby pin storage5K/yr +1.6%2.3% conv.
hair pin organizer5K/yr -23.8%1.8% conv.
bobby pin magnet5K/yr -23.6%5.7% conv.

All search terms

Top bobby pin holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kitsch Magnetic Bobby Pin Holder - Cute Stuff Strong Magnetic Pin Holder for Desk & Vanity Securely Holds Metal Hair Clips Bobby Pins & Paper Clip | Ideal Gifts for Women - Black 1 Pc

Kitsch$10.874.7★412 rev

Sizobi Magnetic Bobby Pin Holder Securely Holds Metal Hair Clips & Paper Clip Magnetic Pin Cushions for Sewing Sewing Supplies Needle Magnetic Quilting Pins Holder Organizer (No Bobby Pins Included)

Sizobi$6.364.7★1,633 rev

Goody SlideProof Bobby Pin Box with Magnetic Top - 75 Ct Black Bobby Pins for Hair Styling Lock In Style Comfortable Pain-Free Styling Accessories for Women & Men All Hair Types

GOODY$4.394.7★10,200 rev

Jetec 6 Pieces Mini Plastic Clear Beads Storage Containers Box for Collecting Small Items Beads Jewelry Business Cards Game Pieces Crafts (2.1 x 2.1 x 0.8 Inch)

Jetec$5.884.6★3,584 rev

Magnetic Pin Holder Pin Cushions for Sewing Strong Magnet Pincushion Bobby Pin Holder

Aweoisa$6.214.8★98 rev

Newest

by launch date

2 Pcs Magnetic Bobby Pin Holder - Portable Strong Magnet Organizer for Hair Pins Paperclips & Metal Accessories Travel Friendly for Makeup Bag Vanity & Office

NEVTORAU$9.932 rev

3mo ago

Magnetic Bobby Pin Holder Compatible with Kitsch Square Magnetic Hairpin Holder Securely Holds Metal Hair Clips Keep Neat and Easily Accessible for Desk and Vanity Storage Pink

Fevbcnrj$6.964 rev

5mo ago

FAIRCHIC Magnetic Bobby Pin Holder 2-in-1 Design Bobby Pins Collector and Storage Hair Accessories Organizer Magnetic Paper Clip Holder Black

FAIRCHIC$9.9634 rev

6mo ago

FAIRCHIC Magnetic Bobby Pin Holder 2-in-1 Design Bobby Pins Collector and Storage Hair Accessories Organizer Magnetic Paper Clip Holder Blue

FAIRCHIC$9.9734 rev

8mo ago

FAIRCHIC Magnetic Bobby Pin Holder Magnetic Pin Holder for Vanity 2-in-1 Design Paper Clip Holder Vanity Storage Hair Accessories Organizer Bobby Pin Case Pink

FAIRCHIC$9.9534 rev

10mo ago

What buyers say about bobby pin holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Love the set up, solid quality”

Ease Of Use14%

“Easy to use”

Size-Overall9%

“Fits so many things”

Value For Money9%

“Worth the money”

Advertised Vs Actual Product6%

“Exactly what we needed”

Magnetic Strength/Adsorption5%

“The magnetic too is awesome”

Efficiency4%

“Does the job, closes nicely and great value”

Storage Capacity4%

“Great little storage containers to see whats inside great for small items & jewelry”

Durability2%

“Durable”

Hair Styling2%

“have great hold even with fine hair”

What buyers complain about

Size-Overall22%

“Needless to say, the pins and everything in here is small as well”

Strength10%

“Not very sturdy”

Quality-Overall10%

“the quality of hold isnt great”

Magnetic Strength/Adsorption6%

“Theres no comparison on the magnet strength”

Value For Money5%

“waste of money”

Ease Of Use5%

“were very hard to use”

Durability3%

“They break very easily which a bit annoying”

Stretchability/Expandability/Elasticity3%

“However the hair elastics are not well made”

Suitability Short Hair3%

“They dont hold fine hair at all”

Grip2%

“No grip”

Top return reasons

Size-Overall53%

Color8%

Advertised Vs Actual Product7%

Quality-Overall5%

Defective Material/Parts4%

Value For Money4%

Strength3%

Functionality-Overall2%

Magnetic Strength/Adsorption2%

Suitability Short Hair2%

Common questions

Is bobby pin holder profitable to sell on Amazon United States?: The niche generates $61K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (43/100).
How competitive is the bobby pin holder niche?: 21 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in bobby pin holder?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.3%.
When does demand for bobby pin holder peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the bobby pin holder niche?: Listings span $4.00–$15.54; the average listing price is $9.06 (sweet spot $15–$100). The average incumbent carries 1,796 reviews — the moat a new listing must climb.