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Bobby Pin Holder

Fail

Prices span $4.00–$15.54, mostly outside the sweet spot, so Bobby Pin Holder is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$61K/yr197K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
44%top-5 click share · 21 brands · 26 sellers

Flapen Score

Bobby Pin Holder against its category

The dotted line is the Beauty & Personal Care average. Past it, Bobby Pin Holder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bobby Pin Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Bobby Pin Holder 197K times last year and spent an estimated $61K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
3.4%
Market size, estimated
$61Ka year
Peak month
December1.8× the quietest month
Top search term
bobby pin holder75K searches a year

02 · Price

A sale here is worth $9.06.

Listings sell for $9.06 on average, from $4.00 to $15.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.06 that is $2K to $5K a year per listing.

Average price
$9.06under the $15 to $100 sweet spot
Price range
$4.00–$15.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #472 within Hair Pins. It carries 1,796 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#472in Hair Pins
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,796per listing
Listings tracked
28

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bobby Pin Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 flat

Sellers

26

Top-5 brand share

50%

Top 20: 99%

Top-5 click share

44%

Top 20: 89%

Open market

44%

  • Brand 118%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Bobby Pin Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Bobby Pin Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bobby pin holder75K/yr
  • magnetic bobby pin holder35K/yr
  • bobby pin organizer16K/yr
  • bobby pin case15K/yr
  • bobby pin container8K/yr
  • bobby pin magnetic holder10K/yr
  • bobby pin holder travel5K/yr
  • bobby pin storage5K/yr
  • hair pin organizer5K/yr
  • bobby pin magnet5K/yr

Reviews and returns

What reviews say buyers love and hate about Bobby Pin Holder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Needless to say, the pins and everything in here is small as well”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bobby Pin Holder questions

Answered from the same tracked data.