Bobbi Boss Nu Locs

Shoppers searched for this 994K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $863K a year.

Searches, last 12 months

994K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

0.7%

Market size, estimated

$863Ka year

Peak month

August2.1× the quietest month

Top search term

burmese curly wig human hair484K searches a year

Listings sell for $117.26 on average, from $50.14 to $215.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $117.26 that is $12K to $29K a year per listing.

Average price

$117.26above the $15 to $100 sweet spot

Price range

$50.14–$215.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$12K–$29K

Returns

4.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #828 within Wigs. It carries 796 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#828in Wigs

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

796per listing

Listings tracked

56

28 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

18Amazon's first-year sales bar

Average brand age

22 months