Bob Wig with Bangs Human Hair

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-34.9%

Conversion, latest week

0.7%

Market size, estimated

$26Ka year

Peak month

October2.0× the quietest month

Top search term

bob wig with bangs human hair21K searches a year

Listings sell for $45.10 on average, from $17.35 to $114.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $45.10 that is $0 to $5K a year per listing.

Average price

$45.10inside the $15 to $100 sweet spot

Price range

$17.35–$114.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

10.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #1,879 within Wigs. It carries 831 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

16.5%

Average rank

#1,879in Wigs

Average rating

3.81 starsAmazon United States average 4.42 stars

Average reviews

831per listing

Listings tracked

57

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months