Bob Wig with Bangs

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

-19.6%

Conversion, latest week

0.6%

Market size, estimated

$35Ka year

Peak month

October3.0× the quietest month

Top search term

bob wig with bangs78K searches a year

Listings sell for $36.24 on average, from $10.84 to $114.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.24 that is $0 to $4K a year per listing.

Average price

$36.24inside the $15 to $100 sweet spot

Price range

$10.84–$114.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

10.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #1,312 within Wigs. It carries 1,023 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

10.2%

Average rank

#1,312in Wigs

Average rating

3.96 starsAmazon United States average 4.42 stars

Average reviews

1,023per listing

Listings tracked

70

27 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months