Is Bob Wig with Bangs profitable to sell on Amazon United States?

Flapen scores Bob Wig with Bangs 48 out of 100 on Amazon United States, a Fail. Shoppers spend $35K a year across 70 tracked products. 3 of the 27 products launched in the last year cleared the first-year sales bar. Search demand grew -19.6% in the last 90 days.

How competitive is the Bob Wig with Bangs niche on Amazon United States?

52 brands and 61 sellers compete in Bob Wig with Bangs on Amazon United States. The top 5 Bob Wig with Bangs products take 32% of clicks, and the top 5 brands take 41%.

What do buyers complain about in Bob Wig with Bangs?

Bob Wig with Bangs buyers on Amazon United States complain most about Wig/Artificial Hair Quality, Size-Overall, and Advertised Vs Actual Product. An estimated 10.8% of orders come back, which is high.

When does demand for Bob Wig with Bangs peak?

Search demand for Bob Wig with Bangs on Amazon United States peaks in Oct–Nov, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Bob Wig with Bangs niche?

Bob Wig with Bangs sells for $36.24 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.84 to $114.85. The average product has 1,023 reviews, the count a new listing must catch up to.

Bob Wig with Bangs

Fail

An estimated 10.8% of orders come back, so Bob Wig with Bangs is a Fail.

Filters No Dominant Brand Quality Gap High Returns

Flapen Score: 48
48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size: $35K/yr161K searches / yr
90-day growth: -19.6%search demand this quarter
Competition: 32%top-5 click share · 52 brands · 61 sellers

Flapen Score

Bob Wig with Bangs against its category

The dotted line is the Beauty & Personal Care average. Past it, Bob Wig with Bangs is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Bob Wig with Bangs market on Amazon at a glance

Shoppers on Amazon United States searched for Bob Wig with Bangs 161K times last year and spent an estimated $35K. The top 5 brands take 41% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months: 161K
Growth, 90 days vs prior 90: -19.6%
Conversion, latest week: 0.6%
Market size, estimated: $35Ka year
Peak month: October3.0× the quietest month
Top search term: bob wig with bangs78K searches a year

02 · Price

A sale here is worth $36.24.

Listings sell for $36.24 on average, from $10.84 to $114.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.24 that is $0 to $4K a year per listing.

Average price: $36.24inside the $15 to $100 sweet spot
Price range: $10.84–$114.85
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #1,312 within Wigs. It carries 1,023 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 10.2%
Average rank: #1,312in Wigs
Average rating: 3.96 starsAmazon United States average 4.42 stars
Average reviews: 1,023per listing
Listings tracked: 70

04 · Newcomers

3 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 27
Successful launches: 3Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Bob Wig with Bangs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

Top-5 brand share

41%

Top 20: 76%

Top-5 click share

32%

Top 20: 67%

Open market

56%

Brand 110%
Brand 29%
Brand 38%
Brand 48%
Brand 55%
Brand 64%

Demand

Bob Wig with Bangs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Bob Wig with Bangs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bob wig with bangs78K/yr -21.5%0.8% conv.
layered bob wig15K/yr -11.5%0.1% conv.
bob wigs with bangs10K/yr -12.5%0.3% conv.
short bob wig with bangs13K/yr -0.6%0.4% conv.
bob with bangs wig14K/yr -37.7%1.2% conv.
human hair bob wigs with bangs6K/yr -23.1%0.7% conv.
bob with bangs7K/yr -21.6%0.9% conv.
bob wig with bang4K/yr -2.7%0.2% conv.
bang bob wig4K/yr -29.7%1.1% conv.
wig bob with bangs5K/yr -17.5%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Bob Wig with Bangs

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Wig/Artificial Hair Quality”

18%of negative reviews mention “Wig/Artificial Hair Quality”

10.8%of orders come back

“Thin wig”

A buyer, on “Wig/Artificial Hair Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Bob Wig with Bangs questions

Answered from the same tracked data.

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