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Bob Kids Brush on Mineral Powder Sunscreen

Maybe

Search demand grew +115.5% this quarter. But the top 5 brands take 100% of clicks, so Bob Kids Brush on Mineral Powder Sunscreen is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$53K/yr29K searches / yr
90-day growth
+115.5%search demand this quarter
Competition
86%top-5 click share · 3 brands · 26 sellers

Flapen Score

Bob Kids Brush on Mineral Powder Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Bob Kids Brush on Mineral Powder Sunscreen is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bob Kids Brush on Mineral Powder Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Bob Kids Brush on Mineral Powder Sunscreen 29K times last year and spent an estimated $53K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +115.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+115.5%
Conversion, latest week
6.5%
Market size, estimated
$53Ka year
Peak month
July11.7× the quietest month
Top search term
brush on block22K searches a year

02 · Price

A sale here is worth $27.67.

Listings sell for $27.67 on average, from $14.00 to $42.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $27.67 that is $3K to $7K a year per listing.

Average price
$27.67inside the $15 to $100 sweet spot
Price range
$14.00–$42.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #797 within Sunscreens & Tanning Products. It carries 1,696 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#797in Sunscreens & Tanning Products
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,696per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bob Kids Brush on Mineral Powder Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 25%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Bob Kids Brush on Mineral Powder Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.7×

Reviews and returns

What reviews say buyers love and hate about Bob Kids Brush on Mineral Powder Sunscreen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Doesnt work properly”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bob Kids Brush on Mineral Powder Sunscreen questions

Answered from the same tracked data.