bob kids brush on mineral powder sunscreen
Worth a lookShows demand growing +115.5% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+115.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$27.67avg listing price — sweet spot $15–$100
Price range
Great$14.00–$42.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,695.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 29K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bob kids brush on mineral powder sunscreen is a $53K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bob kids brush on mineral powder sunscreen market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $55K–$69K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #797
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.2%
- Avg brand age
- 43 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Brush On Block91%
- Hawaiian Tropic5%
- Roe Wellness4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +115.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 11.7×
Top bob kids brush on mineral powder sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brush On Block SPF 30 Mineral Powder Sunscreen New Formula With Niacinamide Hyaluronic Acid & Vitamin C Broad Spectrum Water Resistant Translucent For All Skin Types Reef Friendly Mfg in USA
Brush On Block$34.024.2★3,592 rev
Brush On Block SPF 50 Mineral Powder Sunscreen Translucent Broad Spectrum Water Resistant Face Protection For All Skin Tones & Types Reef Friendly Mfg in USA
Brush On Block$42.744.2★316 rev
BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA
Brush On Block$25.684.2★515 rev
Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz
Hawaiian Tropic$14.004.2★6,729 rev
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)
Roe Wellness$24.464.1★1,457 rev
Newest
by launch date
Brush On Block New Formula SPF 30 Mineral Powder Sunscreen Touch of Tan Refillable Broad Spectrum Water Resistant Face Protection For All Skin Types Subtle Hint of Color Reef Friendly
Brush On Block$33.983,592 rev
Brush On Block Mineral Sunscreen Powder Refill Natural Broad-Spectrum SPF 50 Safe for Sensitive Skin UVA UVB Face Protection Reef Friendly (Translucent - Refill)
Brush On Block$27.48316 rev
BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA
Brush On Block$25.68515 rev
Brush On Block Mineral Sunscreen Powder Refill Natural Broad-Spectrum SPF 30 Safe for Sensitive Skin UVA UVB Face Protection Reef Friendly (Translucent - Refill)
Brush On Block$19.4753 rev
Brush On Block SPF 30 Mineral Powder Sunscreen New Formula With Niacinamide Hyaluronic Acid & Vitamin C Broad Spectrum Water Resistant Translucent For All Skin Types Reef Friendly Mfg in USA
Brush On Block$34.023,592 rev
Trending
90-day click momentumBrush On Block SPF 50 Mineral Powder Sunscreen Translucent Broad Spectrum Water Resistant Face Protection For All Skin Tones & Types Reef Friendly Mfg in USA
Brush On Block$42.744.2★
Brush On Block Tinted Mineral Sunscreen Moisturizer SPF 50 | Tinted Face Moisturizer with Sunscreen Broad Spectrum | Hydrating Hyaluronic Acid Zinc Oxide Protection 1.7oz PA ++++ Made in USA
Brush On Block$29.474.1★
BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA
Brush On Block$25.684.2★
Brush On Block New Formula SPF 30 Mineral Powder Sunscreen Touch of Tan Refillable Broad Spectrum Water Resistant Face Protection For All Skin Types Subtle Hint of Color Reef Friendly
Brush On Block$33.984.2★
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)
Roe Wellness$24.464.1★
What buyers say about bob kids brush on mineral powder sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“I am very happy with the ease of application”
“We love the quality of this sunscreen”
“Smells good”
“makes my skin look beautiful”
“good sun protection”
“it goes on smoothly”
“feels lightweight on the skin”
“It works great”
“so this has become part of my daily routine during the hot summer months”
What buyers complain about
“Doesnt work properly”
“Product leak”
“Not worth the price”
“Bottle is very small”
“Doesnt apply very well”
“Fell apart”
“Hard to use”
“Terrible dispenser”
“Junk”
“have sensitive skin”
Top return reasons
Common questions
- Is bob kids brush on mineral powder sunscreen profitable to sell on Amazon United States?
- The niche generates $53K/yr across 10 tracked products. 90-day search growth is +115.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the bob kids brush on mineral powder sunscreen niche?
- 3 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bob kids brush on mineral powder sunscreen?
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Value For Money. The return rate is 0.9%.
- When does demand for bob kids brush on mineral powder sunscreen peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 11.7× the quietest.
- What does it cost to enter the bob kids brush on mineral powder sunscreen niche?
- Listings span $14.00–$42.74; the average listing price is $27.67 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.