Bob

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+24.6%

Conversion, latest week

0.1%

Market size, estimated

$38Ka year

Peak month

October2.4× the quietest month

Top search term

bob1.5M searches a year

Listings sell for $50.57 on average, from $10.75 to $349.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $50.57 that is $0 to $5K a year per listing.

Average price

$50.57inside the $15 to $100 sweet spot

Price range

$10.75–$349.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

7.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #3,548 within Wigs. It carries 3,164 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

86%

Out of stock, average day

0.7%

Average rank

#3,548in Wigs

Average rating

4.03 starsAmazon United States average 4.42 stars

Average reviews

3,164per listing

Listings tracked

22

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months