bob
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$50.57avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,163.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.75–$349.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 1.5M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bob is a $38K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
bob market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #3,548
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 29 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
28
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
64%
Top 20: 97%
Open market
31%
- Skechers26%
- Flady14%
- HIRIREMY12%
- BUINGBFG8%
- Silver Lake T-shirts6%
- CYSDRH4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.4×
Top bob search terms
- bob1.5M/yr
- flady 12 inch bob wig human hair3K/yr
- flady hair bob wig4K/yr
Top bob products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skechers Womens Bobs B Cute Shoe
Skechers$39.824.5★47,928 rev
Flady 12 inch Straight Bob Wig Human Hair 13x4 HD Frontal Lace Wig Short Bob Wigs for Women Glueless Bob Lace Front Wigs Human Hair Pre Plucked 150% Density Natural Black Color
Flady$64.324.1★601 rev
HIRIREMY Bob Wig Human Hair 13x4 HD Lace Frontal Short Straight Lace Front Bob Wigs for Black Women Human Hair Pre Plucked Glueless Side Part 180% Density Black Color 14 Inch
HIRIREMY$46.954.2★3,076 rev
Im Bob Doing Bob Things Hat for Men Baseball Hat Cool Hats Black
BUINGBFG$14.674.4★130 rev
Mens Funny This is Bob. Bob Has No Arms T-Shirt Novelty Gifts Funny Shirt (Small Grey)
Silver Lake T-shirts$15.854.7★47 rev
Newest
by launch date
omswet Glueless Wear and Go Bob Wig Human Hair 5x5 HD Lace Closure Wigs Human Hair Pre Plucked Pre Bleached Pre Cut Glueless Wigs for Black Women Natural Black 10 Inch Pre Everything Bob Wig
omswet$33.18210 rev
Perselene Wear and Go Glueless Bob Wig Human Hair Pre Plucked Pre Cut 4x4 HD Transparent Lace Front Wigs for Black Women Straight Short Bob Wigs Human Hair 180 Dentisty Natrual Color 10 Inch
Perselene$27.14215 rev
Zojj 14inch Bob Wig Human Hair 13x6 HD Lace Front Human Hair Wig Body Wave Wigs 180% Density Pre Plucked Glueless Bob Wigs for Women Natural Black
Zojj$53.37208 rev
UVVUVV Wear and Go Glueless Wigs Pre Plucked Pre Cut 4x4 Body Wave Bob Wig Human Hair wigs for black women Short Bob Wig Human Hair 180 dentisty natrual color 14inch
UVVUVV$45.421,192 rev
VCVVCV Bob Wig Human Hair 13x6 Hd Lace Front Human Hair Wigs For Black Women Glueless Lace Front Wigs Pre Plucked Pre Cut 180% Density Black Short Straight Bob Wig 10 Inch
VCVVCV$37.10534 rev
Trending
90-day click momentumMens Funny This is Bob. Bob Has No Arms T-Shirt Novelty Gifts Funny Shirt (Small Grey)
Silver Lake T-shirts$15.854.7★
Skechers Womens Bobs B Cute Shoe
Skechers$39.824.5★
Mens Funny This is Bob. Bob Has No Arms T-Shirt Novelty Gifts Funny Shirt (Medium Military Green)
Silver Lake T-shirts$19.814.7★
Im Bob Doing Bob Things Hat for Men Baseball Hat Cool Hats Black
BUINGBFG$14.674.4★
Perselene Wear and Go Glueless Bob Wig Human Hair Pre Plucked Pre Cut 4x4 HD Transparent Lace Front Wigs for Black Women Straight Short Bob Wigs Human Hair 180 Dentisty Natrual Color 10 Inch
Perselene$27.143.4★
What buyers say about bob
What buyers praise and complain about, mined from review topics.What buyers love
“nicely fitted wig”
“Hair is soft”
“Amazing quality”
“Great value”
“Love the curls”
“The fit is secure”
“Easy to curl”
“The install came out flawless”
“Straight hair”
“No ridiculous glue or adhesives required”
What buyers complain about
“Awful wig”
“it was not as thick as advertised”
“Looks nothing like the picture”
“Bad fit”
“Bad quality”
“Some of the hair comes out randomly”
“looks like an 8 inch hair looked like it was cut at the top length way to short I really unhappy”
“Waste of money”
“it was really hard to style”
“It wasnt completely odorless”
Top return reasons
Common questions
- Is bob profitable to sell on Amazon United States?
- The niche generates $38K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the bob niche?
- 20 brands and 28 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in bob?
- Top complaints mined from reviews: Wig/Artificial Hair Quality, Thickness, Advertised Vs Actual Product. The return rate is 7.7% — above our launch gate.
- When does demand for bob peak?
- Demand peaks in Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the bob niche?
- Listings span $10.75–$349.19; the average listing price is $50.57 (sweet spot $15–$100). The average incumbent carries 3,164 reviews — the moat a new listing must climb.