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Boar and Nylon Bristle Hair Brush

Fail

Demand is soft, at -5.3% this quarter, so Boar and Nylon Bristle Hair Brush is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$1.7M/yr691K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
52%top-5 click share · 11 brands · 19 sellers

Flapen Score

Boar and Nylon Bristle Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Boar and Nylon Bristle Hair Brush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boar and Nylon Bristle Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Boar and Nylon Bristle Hair Brush 691K times last year and spent an estimated $1.7M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
691K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
2.1%
Market size, estimated
$1.7Ma year
Peak month
December3.2× the quietest month
Top search term
mason pearson hair brush419K searches a year

02 · Price

A sale here is worth $113.47.

Listings sell for $113.47 on average, from $9.82 to $341.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $113.47 that is $28K to $57K a year per listing.

Average price
$113.47above the $15 to $100 sweet spot
Price range
$9.82–$341.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$28K–$57K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #1,079 within Hair Brushes. It carries 2,812 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
68%
Out of stock, average day
8.8%
Average rank
#1,079in Hair Brushes
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,812per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Boar and Nylon Bristle Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

19

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

7%

  • Brand 149%
  • Brand 218%
  • Brand 313%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 7%)

Demand

Boar and Nylon Bristle Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Boar and Nylon Bristle Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mason pearson hair brush419K/yr
  • mason pearson brush106K/yr
  • mason pearson56K/yr
  • boar and nylon bristle hair brush21K/yr
  • shash hair brush15K/yr
  • boar bristle and nylon hair brush11K/yr
  • mixed bristle hair brush12K/yr
  • shash8K/yr
  • nylon and boar bristle hair brush9K/yr
  • mason brush7K/yr

Reviews and returns

What reviews say buyers love and hate about Boar and Nylon Bristle Hair Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brush Quality”
8%of negative reviews mention “Value For Money”
1.8%of orders come back
“Overpriced”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Boar and Nylon Bristle Hair Brush questions

Answered from the same tracked data.