blush stain
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+43.3%90-day search growth — must beat 0% to launch
Market size
Good$519K$519K/yr · 1.7M searches
Price range
Good$4.66–$27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.14avg listing price — sweet spot $15–$100
Review moat
Bad6,214.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blush stain is a $519K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
blush stain market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $507K–$608K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.2%
- Avg brand age
- 41 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- e.l.f.75%
- Benefit21%
- Essence Cosmetics4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 49 weeks — +43.3% search growth over the last 90 days.Top blush stain search terms
- elf lip stain310K/yr
- benetint364K/yr
- elf lip tint274K/yr
- elf tint153K/yr
- essence blush107K/yr
- elf stain35K/yr
- elf blush tint51K/yr
- elf sheer for it blush tint52K/yr
- essence lip stain31K/yr
- benetint cheek & lip stain58K/yr
Top blush stain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
e.l.f.$5.464.4★8,608 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.$5.424.4★8,608 rev
Benefit Bene Tint Rose-tinted Lip & Cheek Stain 0.2 Fl Oz
Benefit$26.644.4★4,594 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up
e.l.f.$5.434.4★8,608 rev
Benefit Benetint Cheek & Lip Stain Mini
Benefit$26.934.4★4,594 rev
Newest
by launch date
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Maple Latte
e.l.f.$5.508,608 rev
e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Mauvelous
e.l.f.$4.91221 rev
e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Beugebait
e.l.f.$4.90221 rev
essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (10 Antique Bloom)
Essence Cosmetics$5.62941 rev
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
e.l.f.$5.468,608 rev
Trending
90-day click momentume.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Mauvelous
e.l.f.$4.913.6★
e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Beugebait
e.l.f.$4.903.6★
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Maple Latte
e.l.f.$5.504.4★
essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (10 Antique Bloom)
Essence Cosmetics$5.624.3★
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
e.l.f.$5.464.4★
What buyers say about blush stain
What buyers praise and complain about, mined from review topics.What buyers love
“Love the shade”
“Luxury quality at an affordable price”
“Decent price”
“it stays on for a good amount of time”
“Application is easy”
“easy to work with”
“Felt pretty moisturizing”
“It blends nicely”
“It has good staying power on my face and my lips”
“The formula feels super lightweight”
What buyers complain about
“Goes bad after a few months”
“Too dry”
“It does immediately stain wherever its put”
“Color is much darker than advertised”
“Bad chemical smell”
“Extremely watery”
“Waste of money”
“Does not glide well”
“I experienced 0 stickiness”
“Not good my skin”
Top return reasons
Common questions
- Is blush stain profitable to sell on Amazon United States?
- The niche generates $519K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the blush stain niche?
- 3 brands and 61 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in blush stain?
- Top complaints mined from reviews: Durability, Moist/Dry, Stain Resistance. The return rate is 0.6%.
- What does it cost to enter the blush stain niche?
- Listings span $4.66–$27.79; the average listing price is $10.14 (sweet spot $15–$100). The average incumbent carries 6,215 reviews — the moat a new listing must climb.