Blush
MaybeShoppers spend an estimated $3.0M a year here. But the average product has 16,040 reviews to catch up to, so Blush is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $3.0M/yr11.8M searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 38%top-5 click share · 17 brands · 125 sellers
Flapen Score
Blush against its category
The dotted line is the Beauty & Personal Care average. Past it, Blush is stronger. Inside it, weaker.
Market
The Blush market on Amazon at a glance
Shoppers on Amazon United States searched for Blush 11.8M times last year and spent an estimated $3.0M. The top 5 brands take 76% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 11.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 11.8M
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $3.0Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- blush4.5M searches a year
02 · Price
A sale here is worth $8.97.
Listings sell for $8.97 on average, from $3.28 to $25.37. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $8.97 that is $54K to $72K a year per listing.
- Average price
- $8.97under the $15 to $100 sweet spot
- Price range
- $3.28–$25.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $54K–$72K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #20 within Face. It carries 16,040 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #20in Face
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 16,040per listing
- Listings tracked
- 44
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Blush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
125
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
18%
- Brand 136%
- Brand 215%
- Brand 310%
- Brand 49%
- Brand 57%
- Brand 66%
- Open — no brand owns it (11 brands, 18%)
Demand
Blush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Blush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blush4.5M/yr
- liquid blush933K/yr
- blush for cheeks1.2M/yr
- cream blush748K/yr
- elf blush693K/yr
- blush stick468K/yr
- powder blush499K/yr
- blush palette503K/yr
- pink blush312K/yr
- face blushes310K/yr
Reviews and returns
What reviews say buyers love and hate about Blush
We read the reviews and the return reasons for every product selling here.
“Didn't like the color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blush questions
Answered from the same tracked data.









