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Blush

Maybe

Shoppers spend an estimated $3.0M a year here. But the average product has 16,040 reviews to catch up to, so Blush is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$3.0M/yr11.8M searches / yr
90-day growth
-2.1%search demand this quarter
Competition
38%top-5 click share · 17 brands · 125 sellers

Flapen Score

Blush against its category

The dotted line is the Beauty & Personal Care average. Past it, Blush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blush market on Amazon at a glance

Shoppers on Amazon United States searched for Blush 11.8M times last year and spent an estimated $3.0M. The top 5 brands take 76% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 11.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months
11.8M
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
2.9%
Market size, estimated
$3.0Ma year
Peak month
July1.5× the quietest month
Top search term
blush4.5M searches a year

02 · Price

A sale here is worth $8.97.

Listings sell for $8.97 on average, from $3.28 to $25.37. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $8.97 that is $54K to $72K a year per listing.

Average price
$8.97under the $15 to $100 sweet spot
Price range
$3.28–$25.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
$54K–$72K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #20 within Face. It carries 16,040 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#20in Face
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
16,040per listing
Listings tracked
44

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
49 months

Products

Top Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

125

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

18%

  • Brand 136%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (11 brands, 18%)

Demand

Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blush4.5M/yr
  • liquid blush933K/yr
  • blush for cheeks1.2M/yr
  • cream blush748K/yr
  • elf blush693K/yr
  • blush stick468K/yr
  • powder blush499K/yr
  • blush palette503K/yr
  • pink blush312K/yr
  • face blushes310K/yr

Reviews and returns

What reviews say buyers love and hate about Blush

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
21%of negative reviews mention “Color”
1.2%of orders come back
“Didn't like the color”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blush questions

Answered from the same tracked data.