Blush
MaybeShoppers spend an estimated $3.0M a year here. But the average product has 16,040 reviews to catch up to, so Blush is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $3.0M/yr11.8M searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 38%top-5 click share · 17 brands · 125 sellers
Flapen Score
Blush against its category
The dotted line is the Beauty & Personal Care average. Past it, Blush is stronger. Inside it, weaker.
Market
The Blush market on Amazon at a glance
Shoppers on Amazon United States searched for Blush 11.8M times last year and spent an estimated $3.0M. The top 5 brands take 76% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 11.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 11.8M
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $3.0Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- blush4.5M searches a year
02 · Price
A sale here is worth $8.97.
Listings sell for $8.97 on average, from $3.28 to $25.37. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $8.97 that is $54K to $72K a year per listing.
- Average price
- $8.97under the $15 to $100 sweet spot
- Price range
- $3.28–$25.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $54K–$72K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #20 within Face. It carries 16,040 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #20in Face
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 16,040per listing
- Listings tracked
- 44
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Blush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - For The Butta
- Price
- $9.47
- Rating
- 4.6/5
- Reviews
- 12,326
- Age
- 2y ago

wet n wild Color Icon Blush Effortless Matte Natural Sheer Glow & Seamless Blend Luxuriously Infused Smooth Jojoba Oil Cruelty-Free & Vegan - Pinch Me Pink
- Price
- $3.28
- Rating
- 4.4/5
- Reviews
- 20,450
- Age
- 6y ago

e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee
- Price
- $7.65
- Rating
- 4.6/5
- Reviews
- 14,857
- Age
- 1y ago

e.l.f. Monochromatic Multi Stick Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rose 0.17 Oz
- Price
- $5.42
- Rating
- 4.4/5
- Reviews
- 96,948
- Age
- 7y ago

SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish-Love Cake
- Price
- $6.64
- Rating
- 4.6/5
- Reviews
- 16,890
- Age
- 3y ago
Trending
estimated 90-day click momentum
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Dolce Pink
- Price
- $12.85
- Rating
- 4.6/5
- Reviews
- 30,796
- Age
- 7mo ago

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
- Price
- $5.46
- Rating
- 4.4/5
- Reviews
- 8,608
- Age
- 1y ago

e.l.f. Monochromatic Multi Stick Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rose 0.17 Oz
- Price
- $5.42
- Rating
- 4.4/5
- Reviews
- 96,948
- Age
- 7y ago

e.l.f. Monochromatic Multi Stick Travel-Sized Luxuriously Creamy & Blendable Color For Eyes Lips & Cheeks Vegan & Cruelty-Free Luminous Berry 0.17 Oz
- Price
- $5.61
- Rating
- 4.4/5
- Reviews
- 96,948
- Age
- 7y ago

Milani Rose Blush Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Natural Matte Finish -Wild Rose
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 6,687
- Age
- 6y ago
Newest
by launch date
Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Dolce Pink
- Price
- $12.85
- Rating
- 4.6/5
- Reviews
- 30,796
- Age
- 7mo ago

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola
- Price
- $5.46
- Rating
- 4.4/5
- Reviews
- 8,608
- Age
- 1y ago

ColourPop Weightless Liquid Blush - Hydrating Liquid Blush for Cheeks - Glowy Summer Makeup with Hyaluronic Acid for a Healthy Glow - Designed with a Doe Foot Applicator - Super Shy (0.30 oz)
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 511
- Age
- 1y ago

e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee
- Price
- $7.65
- Rating
- 4.6/5
- Reviews
- 14,857
- Age
- 1y ago

e.l.f. Primer-Infused Matte Blush Long-Lasting Lightweight & Buildable Powder Blush Delivers A Matte Finish Vegan & Cruelty-Free Always Crushing
- Price
- $7.75
- Rating
- 4.6/5
- Reviews
- 6,961
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
125
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 79%
Open market
18%
- e.l.f.36%
- NYX PROFESSIONAL MAKEUP15%
- Milani10%
- wet n wild9%
- COVERGIRL7%
- SHEGLAM6%
- Open — no brand owns it (11 brands, 18%)
Demand
Blush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Blush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blush4.5M/yr
- liquid blush933K/yr
- blush for cheeks1.2M/yr
- cream blush748K/yr
- elf blush693K/yr
- blush stick468K/yr
- powder blush499K/yr
- blush palette503K/yr
- pink blush312K/yr
- face blushes310K/yr
Reviews and returns
What reviews say buyers love and hate about Blush
We read the reviews and the return reasons for every product selling here.
“Didn't like the color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









