Skip to content

Blue Tracksuit

Fail

Demand is soft, at -28.5% this quarter, so Blue Tracksuit is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$311K/yr375K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
45%top-5 click share · 12 brands · 16 sellers

Flapen Score

Blue Tracksuit against its category

The dotted line is the Beauty & Personal Care average. Past it, Blue Tracksuit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Tracksuit market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Tracksuit 375K times last year and spent an estimated $311K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $311K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
2.9%
Market size, estimated
$311Ka year
Peak month
October17.9× the quietest month
Top search term
velour lashes82K searches a year

02 · Price

A sale here is worth $28.93.

Listings sell for $28.93 on average, from $8.88 to $48.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.93 that is $3K to $7K a year per listing.

Average price
$28.93inside the $15 to $100 sweet spot
Price range
$8.88–$48.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #434 within Makeup Brushes & Tools. It carries 1,197 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#434in Makeup Brushes & Tools
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
1,197per listing
Listings tracked
35

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Blue Tracksuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

11%

  • Brand 150%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Blue Tracksuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 17.9×

Search terms

Top Blue Tracksuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velour lashes82K/yr
  • y2k tracksuit32K/yr
  • velvet tracksuit45K/yr
  • velour21K/yr
  • blue tracksuit57K/yr
  • y2k revival clothing velour tracksuits6K/yr
  • velour self adhesive lashes10K/yr
  • white velour tracksuit9K/yr
  • velour eyelashes6K/yr
  • blue track suit20K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Tracksuit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Eyelash Quality”
15%of negative reviews mention “Eyelash Quality”
8.0%of orders come back
“Awful lashes”
A buyer, on “Eyelash Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blue Tracksuit questions

Answered from the same tracked data.