blue talisman
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$35.55avg listing price — sweet spot $15–$100
Price range
Incredible$29.00–$45.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$718K$718K/yr · 687K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,241.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue talisman is a $718K/yr Amazon United States market (687K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
blue talisman market data
- Units sold / yr
- 20K–25K
- avg 4,000–5,000/product
- Revenue / yr
- $711K–$889K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Lattafa56%
- Afnan40%
- Lusilushy3%
Demand
Weekly Amazon search volume, last 15 weeks — +25.1% search growth over the last 90 days.Top blue talisman search terms
- art of universe lattafa216K/yr
- turathi blue90K/yr
- afnan turathi blue71K/yr
- lattafa art of universe65K/yr
- blue talisman ex nihilo32K/yr
- lattafa pride collection24K/yr
- ex nihilo blue talisman32K/yr
- art of universe24K/yr
- blue talisman cologne17K/yr
- lattafa pride art of universe23K/yr
Top blue talisman products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lattafa Pride Art of Universe for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml
Lattafa$40.074.6★2,242 rev
Afnan Turathi Blue Eau de Parfum Spray for Men 3.0 Fl. Oz
Afnan$31.594.4★5,476 rev
Lattafa Giftset Collection Eau De Parfum | Musk Amber Woody Fruity | Long-Lasting Perfume Fragrance
Lattafa$29.004.5★143 rev
Lattafa Pride Art of Universe Citrus Fruity Sweet Amber 3-Piece Gift Set for Unisex (3.4 oz Eau de Parfum Spray + 0.65 oz Eau de Parfum Spray + 6.67 oz Deodorant Spray)
Lattafa$45.894.6★194 rev
Afnan Turathi Electric Unisex Eau de Parfum 3.0 Fl. Oz
Afnan$34.784.5★588 rev
Newest
by launch date
Lusilushy Pride Art of Universe for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml
Lusilushy$30.2115 rev
Lattafa Pride New York City of Dreams EDP100ml/3.4oz
Lattafa$37.3332 rev
Lattafa Giftset Collection Eau De Parfum | Musk Amber Woody Fruity | Long-Lasting Perfume Fragrance
Lattafa$29.00143 rev
Lattafa Pride Art of Universe Citrus Fruity Sweet Amber 3-Piece Gift Set for Unisex (3.4 oz Eau de Parfum Spray + 0.65 oz Eau de Parfum Spray + 6.67 oz Deodorant Spray)
Lattafa$45.89194 rev
Afnan Turathi Electric Unisex Eau de Parfum 3.0 Fl. Oz
Afnan$34.78588 rev
Trending
90-day click momentumLattafa Pride New York City of Dreams EDP100ml/3.4oz
Lattafa$37.334.8★
Lusilushy Pride Art of Universe for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml
Lusilushy$30.213.2★
Lattafa Giftset Collection Eau De Parfum | Musk Amber Woody Fruity | Long-Lasting Perfume Fragrance
Lattafa$29.004.5★
Afnan Turathi Electric Unisex Eau de Parfum 3.0 Fl. Oz
Afnan$34.784.5★
Afnan Turathi Blue Eau de Parfum Spray for Men 3.0 Fl. Oz
Afnan$31.594.4★
What buyers say about blue talisman
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing fragrance”
“Value for money”
“Great product better than expected”
“Perfect for summer”
“Long lasting”
“the sharpness softens”
“As the name suggests”
“Easy to wear, mass appealing,”
“It was a gift for my husband”
“Makes for a nice citrus dry down”
What buyers complain about
“doesn't smell as everyone describes it”
“Doesnt last”
“even for the price this was really bad”
“not the performance”
“Starts off really heavy”
“But the Bottle was leaking when I got it”
“The alcohol base is notable”
“Like it makes me literally nauseous after 5 minutes max”
“way too strong”
“Synthetic mess”
Common questions
- Is blue talisman profitable to sell on Amazon United States?
- The niche generates $718K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the blue talisman niche?
- 3 brands and 74 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in blue talisman?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- What does it cost to enter the blue talisman niche?
- Listings span $29.00–$45.89; the average listing price is $35.55 (sweet spot $15–$100). The average incumbent carries 1,241 reviews — the moat a new listing must climb.