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Blue Skincare

Fail

The top 5 products take 100% of clicks, so Blue Skincare is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$115K/yr105K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 22 sellers

Flapen Score

Blue Skincare against its category

The dotted line is the Beauty & Personal Care average. Past it, Blue Skincare is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Skincare market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Skincare 105K times last year and spent an estimated $115K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
6.9%
Market size, estimated
$115Ka year
Top search term
elf lip mask31K searches a year

02 · Price

A sale here is worth $15.76.

Listings sell for $15.76 on average, from $7.68 to $34.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $15.76 that is $24K to $32K a year per listing.

Average price
$15.76inside the $15 to $100 sweet spot
Price range
$7.68–$34.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$32K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Lip Care. It carries 13,745 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Lip Care
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
13,745per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Blue Skincare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Blue Skincare search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Blue Skincare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elf lip mask31K/yr
  • blue skincare19K/yr
  • blue beauty products9K/yr
  • blue skin care11K/yr
  • elf holy hydration lip mask5K/yr
  • tree hut exotic bloom7K/yr
  • tree hut ocean glow scrub8K/yr
  • exotic bloom tree hut6K/yr
  • elf lip mask holy hydration3K/yr
  • ocean glow hydrating sugar scrub3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Skincare

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Moist/Dry”
14%of negative reviews mention “Moist/Dry”
0.6%of orders come back
“Patches are dry”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blue Skincare questions

Answered from the same tracked data.