Blue Skincare
FailThe top 5 products take 100% of clicks, so Blue Skincare is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $115K/yr105K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 22 sellers
Flapen Score
Blue Skincare against its category
The dotted line is the Beauty & Personal Care average. Past it, Blue Skincare is stronger. Inside it, weaker.
Market
The Blue Skincare market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Skincare 105K times last year and spent an estimated $115K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $115Ka year
- Top search term
- elf lip mask31K searches a year
02 · Price
A sale here is worth $15.76.
Listings sell for $15.76 on average, from $7.68 to $34.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $15.76 that is $24K to $32K a year per listing.
- Average price
- $15.76inside the $15 to $100 sweet spot
- Price range
- $7.68–$34.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $24K–$32K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Lip Care. It carries 13,745 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Lip Care
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 13,745per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Blue Skincare products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 27%
- Brand 35%
- Brand 44%
- Open — no brand owns it (0%)
Demand
Blue Skincare search demand
Weekly searches over the year. Pick a range.
Search terms
Top Blue Skincare search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elf lip mask31K/yr
- blue skincare19K/yr
- blue beauty products9K/yr
- blue skin care11K/yr
- elf holy hydration lip mask5K/yr
- tree hut exotic bloom7K/yr
- tree hut ocean glow scrub8K/yr
- exotic bloom tree hut6K/yr
- elf lip mask holy hydration3K/yr
- ocean glow hydrating sugar scrub3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Skincare
We read the reviews and the return reasons for every product selling here.
“Patches are dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Skincare questions
Answered from the same tracked data.









