Blue Shampoo and Conditioner
FailShoppers spend an estimated $49K a year here, so Blue Shampoo and Conditioner is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $49K/yr47K searches / yr
- 90-day growth
- +21.1%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 45 sellers
Flapen Score
Blue Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Blue Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Blue Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Shampoo and Conditioner 47K times last year and spent an estimated $49K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +21.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $49Ka year
- Peak month
- June2.3× the quietest month
- Top search term
- blue shampoo and conditioner34K searches a year
02 · Price
A sale here is worth $24.91.
Listings sell for $24.91 on average, from $10.77 to $47.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $24.91 that is $2K to $6K a year per listing.
- Average price
- $24.91inside the $15 to $100 sweet spot
- Price range
- $10.77–$47.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #237 within Shampoo & Conditioner Sets. It carries 12,174 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #237in Shampoo & Conditioner Sets
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 12,174per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Blue Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Blue Shampoo and Conditioner Set - Sulfate Free and Paraben Free - Neutralizing Toner to Correct Orange Brassy Hair Back to Brunette - Professional Formula - For Women and Men - 16 Fl Oz (Set of 2)
- Price
- $24.09
- Rating
- 4.3/5
- Reviews
- 46,563
- Age
- 6mo ago

Luseta Color Brightening Blue Shampoo and Conditioner Set Orange & Copper Neutralizing for Brunettes & Dark Blondes Brassiness Control Tone Correcting for Color Treated Hair Sulfate Free 2x 16.9oz
- Price
- $28.21
- Rating
- 4.3/5
- Reviews
- 18,643
- Age
- 2y ago

Luseta Blue Shampoo & Conditioner Set for Brunette 2x16.9oz
- Price
- $26.47
- Rating
- 4.4/5
- Reviews
- 4,313
- Age
- 1y ago

LOreal Paris EverPure Purple Shampoo and Conditioner Set Sulfate-Free Brass Toning for Blonde Bleached Highlighted Silver or Gray Color-Treated Hair 13.6 Fl Oz Set
- Price
- $16.93
- Rating
- 4.5/5
- Reviews
- 33,333
- Age
- 6y ago

John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz
- Price
- $10.77
- Rating
- 4.2/5
- Reviews
- 587
- Age
- 3y ago
Trending
estimated 90-day click momentum
Blue Shampoo and Conditioner Set - Sulfate Free and Paraben Free - Neutralizing Toner to Correct Orange Brassy Hair Back to Brunette - Professional Formula - For Women and Men - 16 Fl Oz (Set of 2)
- Price
- $24.09
- Rating
- 4.3/5
- Reviews
- 46,563
- Age
- 6mo ago

John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz
- Price
- $10.77
- Rating
- 4.2/5
- Reviews
- 587
- Age
- 3y ago

Luseta Blue Shampoo & Conditioner Set for Brunette 2x16.9oz
- Price
- $26.47
- Rating
- 4.4/5
- Reviews
- 4,313
- Age
- 1y ago

KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free
- Price
- $25.04
- Rating
- 4.3/5
- Reviews
- 1,749
- Age
- 1y ago

Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair Anti-Brassiness Moisturizing Color-Safe Silver & Glowing Corrects Yellow Tones 12.8 Fl Oz Each 2 Pack
- Price
- $17.34
- Rating
- 4.6/5
- Reviews
- 5,873
- Age
- 4y ago
Newest
by launch date
Blue Shampoo and Conditioner Set - Sulfate Free and Paraben Free - Neutralizing Toner to Correct Orange Brassy Hair Back to Brunette - Professional Formula - For Women and Men - 16 Fl Oz (Set of 2)
- Price
- $24.09
- Rating
- 4.3/5
- Reviews
- 46,563
- Age
- 6mo ago

Luseta Blue Shampoo & Conditioner Set for Brunette 2x16.9oz
- Price
- $26.47
- Rating
- 4.4/5
- Reviews
- 4,313
- Age
- 1y ago

KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free
- Price
- $25.04
- Rating
- 4.3/5
- Reviews
- 1,749
- Age
- 1y ago

Luseta Color Brightening Blue Shampoo and Conditioner Set Orange & Copper Neutralizing for Brunettes & Dark Blondes Brassiness Control Tone Correcting for Color Treated Hair Sulfate Free 2x 16.9oz
- Price
- $28.21
- Rating
- 4.3/5
- Reviews
- 18,643
- Age
- 2y ago

MATRIX Brass Off Blue Conditioner | Removes Brassy Orange Undertones | Color Depositing & Toning | Pigmented For Lightened Brunettes | For Color Treated Hair | Vegan
- Price
- $20.86
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
45
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
13%
- BELLISSO30%
- L LUSETA28%
- Joico9%
- MATRIX7%
- L'Oreal Paris7%
- John Frieda6%
- Open — no brand owns it (3 brands, 13%)
Demand
Blue Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.3×
Reviews and returns
What reviews say buyers love and hate about Blue Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Not blue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









