blue rhinestones
Skip itPrices mostly outside the sweet spot ($4.75–$14.72) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Growth
Good+57.0%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,875.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay$178K$178K/yr · 342K searches
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.75–$14.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, blue rhinestones is a $178K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
blue rhinestones market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $176K–$221K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 8.5%
- Avg brand age
- 37 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
10
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
1%
- Worthofbest25%
- TINKRSTUFF24%
- BEADSLAND18%
- qiipii13%
- AnoleAir12%
- BELLEBOOST8%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.1×
Top blue rhinestones search terms
- blue rhinestones122K/yr
- blue rhinestones for bedazzling48K/yr
- blue bedazzle gems20K/yr
- royal blue rhinestones25K/yr
- blue gems31K/yr
- blue gems for bedazzling10K/yr
- bedazzling kit blue9K/yr
- blue bedazzling gems6K/yr
- blue bedazzling kit6K/yr
- rhinestones blue10K/yr
Top blue rhinestones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33000Pcs Royal Blue Rhinestones for Bedazzling Assorted Sizes 2 3 4 5 6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Diamond Gemstone Rhine Stone for Craftings Clothes
Worthofbest$9.894.8★2,205 rev
32000Pcs Resin Rhinestones with Tweezers for Crafting Royal Blue Flatback Gems Bedazzling Crystal with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art
TINKRSTUFF$10.904.7★2,973 rev
Beadsland 1440pcs Flat Back Crystal Rhinestones Round Gems for Nail Art and Craft Glue Fix Sapphire SS10 2.7-2.8mm
BEADSLAND$6.364.7★12,334 rev
6100Pcs Royal Blue Rhinestones for Crafting with 2Pcs 10ml B7000 Jewelry Glue 1 Box Flatback Crystals Diamond for Bedazzling Crafts DIY Nail Art Resin Gems for Clothing Shoes
TINKRSTUFF$6.634.7★1,614 rev
20000Pcs Blue Rhinestones for Bedazzling Kit with 3Pcs B7000 Jewelry Glue
BELLEBOOST$13.404.8★916 rev
Newest
by launch date
26000PCS Blue Resin Flatback Rhinestones for Crafting Resin Rhinestones for Bedazzling Kit 2/3/4/5/6mm Flatback Gems Jewels for DIY Mugs Tumblers Clothing Shoes Nail Art
AnoleAir$12.90115 rev
36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes
Worthofbest$14.721,212 rev
12000Pcs Royal Blue AB Rhinestones for Bedazzling Kit 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Flatback Resin Rhinestones for DIY Face Makeup Crafts Tumblers
AnoleAir$8.98386 rev
20000Pcs Blue Rhinestones for Bedazzling with B7000 Jewelry Glue Resin Rhinestones for Crafting Crafts DIY Bedazzler Kit Gems for Clothing Shoes Tumblers Fabric Nail Art Assorted Size 3/4/5/6mm
TINKRSTUFF$11.471,592 rev
20000Pcs Blue Rhinestones for Bedazzling Kit with 3Pcs B7000 Jewelry Glue
BELLEBOOST$13.40916 rev
Trending
90-day click momentum36000Pcs Royal Blue Rhinestones for Bedazzling Mixed Sizes 2-6mm Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Diamond Crystal Jewel Stone Gemstone for Crafting Clothes
Worthofbest$14.724.7★
26000PCS Blue Resin Flatback Rhinestones for Crafting Resin Rhinestones for Bedazzling Kit 2/3/4/5/6mm Flatback Gems Jewels for DIY Mugs Tumblers Clothing Shoes Nail Art
AnoleAir$12.904.4★
15000Pcs Blue Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems Blue Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup Crafts Tumblers
AnoleAir$8.574.7★
12000Pcs Royal Blue AB Rhinestones for Bedazzling Kit 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Flatback Resin Rhinestones for DIY Face Makeup Crafts Tumblers
AnoleAir$8.984.6★
32000Pcs Royal Blue Rhinestones for Bedazzling Different Sizes 2-6mm Flatback Gems Bedazzled Kit with B 7000 Glue Flat Back Resin Rhine Stone Diamond Crystal Gemstone Jewels for Crafting Clothes
Worthofbest$9.924.7★
What buyers say about blue rhinestones
What buyers praise and complain about, mined from review topics.What buyers love
“Super vibrant color”
“clear quality”
“Amazing Sparkle”
“They adhere well”
“Just as described”
“Easy to use”
“the size is perfect for how Im using them”
“Great value”
“they are very durable”
“Great product and lots of fun :”
What buyers complain about
“Doesn't adhere”
“then they go so small can't even pick them up”
“Honestly its just a hassle having to clean them up”
“Not hot fix”
“Tiny hard to pick up”
“They are thin”
“Damaged and unusable stones”
“Quality is poor”
“uncolored stones is ridiculous”
“Doesnt have as much sparkle as a Swarovski crystal”
Top return reasons
Common questions
- Is blue rhinestones profitable to sell on Amazon United States?
- The niche generates $178K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +57.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the blue rhinestones niche?
- 7 brands and 10 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in blue rhinestones?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Ease Of Cleaning. The return rate is 2.0%.
- When does demand for blue rhinestones peak?
- Demand peaks in May–Jun; the busiest month runs 3.1× the quietest.
- What does it cost to enter the blue rhinestones niche?
- Listings span $4.75–$14.72; the average listing price is $8.82 (sweet spot $15–$100). The average incumbent carries 1,875 reviews — the moat a new listing must climb.