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Blue Press on Nails

Pass

Blue Press on Nails scores 67 out of 100, a Pass. Shoppers spend an estimated $207K a year here, search demand grew +42.1% this quarter, and an estimated 1.6% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 48
Market size
$207K/yr913K searches / yr
90-day growth
+42.1%search demand this quarter
Competition
17%top-5 click share · 60 brands · 80 sellers

Flapen Score

Blue Press on Nails against its category

The dotted line is the Beauty & Personal Care average. Past it, Blue Press on Nails is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Press on Nails market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Press on Nails 913K times last year and spent an estimated $207K. The top 5 brands take 42% of clicks. Demand peaks in Apr–May. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 913K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
913K
Growth, 90 days vs prior 90
+42.1%
Conversion, latest week
2.5%
Market size, estimated
$207Ka year
Peak month
April2.5× the quietest month
Top search term
blue press on nails247K searches a year

02 · Price

A sale here is worth $9.09.

Listings sell for $9.09 on average, from $5.11 to $28.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $9.09 that is $0 to $909 a year per listing.

Average price
$9.09under the $15 to $100 sweet spot
Price range
$5.11–$28.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$909
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #606 within False Nails & Accessories. It carries 1,160 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#606in False Nails & Accessories
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
1,160per listing
Listings tracked
106

04 · Newcomers

4 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Blue Press on Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

60 falling

Sellers

80

Top-5 brand share

42%

Top 20: 76%

Top-5 click share

17%

Top 20: 46%

Open market

54%

  • Brand 111%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Blue Press on Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Blue Press on Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue press on nails247K/yr
  • blue nails116K/yr
  • press on nails blue90K/yr
  • light blue press on nails43K/yr
  • navy blue press on nails44K/yr
  • royal blue press on nails35K/yr
  • blue french tip press on nails38K/yr
  • blue nails press ons41K/yr
  • blue press on nails short35K/yr
  • baby blue press on nails27K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Press on Nails

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
14%of negative reviews mention “Durability”
1.6%of orders come back
“Fell off”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue Press on Nails questions

Answered from the same tracked data.