Blue Nail Polish

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +71.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months

586K

Growth, 90 days vs prior 90

+71.6%

Conversion, latest week

4.8%

Market size, estimated

$246Ka year

Peak month

June2.8× the quietest month

Top search term

blue nail polish293K searches a year

Listings sell for $8.83 on average, from $1.05 to $16.43. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $8.83 that is $4K to $7K a year per listing.

Average price

$8.83under the $15 to $100 sweet spot

Price range

$1.05–$16.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$4K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #144 within Nail Polish. It carries 16,021 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#144in Nail Polish

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

16,021per listing

Listings tracked

41

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months