Blue Mascara

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months

368K

Growth, 90 days vs prior 90

+22.9%

Conversion, latest week

7.5%

Market size, estimated

$310Ka year

Peak month

October1.3× the quietest month

Top search term

blue mascara191K searches a year

Listings sell for $11.23 on average, from $4.31 to $27.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $11.23 that is $14K to $17K a year per listing.

Average price

$11.23under the $15 to $100 sweet spot

Price range

$4.31–$27.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$14K–$17K

Returns

0.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Eyes. It carries 41,645 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#195in Eyes

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

41,645per listing

Listings tracked

23

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

64 months