Is blue lizard sunscreen spf 30 profitable to sell on Amazon United States?

The niche generates $22K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +128.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the blue lizard sunscreen spf 30 niche?

7 brands and 604 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in blue lizard sunscreen spf 30?

Top complaints mined from reviews: Allergies, Color, Value For Money. The return rate is 0.6%.

When does demand for blue lizard sunscreen spf 30 peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.0× the quietest.

What does it cost to enter the blue lizard sunscreen spf 30 niche?

Listings span $7.51–$51.36; the average listing price is $16.97 (sweet spot $15–$100). The average incumbent carries 6,206 reviews — the moat a new listing must climb.

blue lizard sunscreen spf 30

Worth a look

Shows low returns (0.6%), but a small market ($22K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Incredible+128.7%

90-day search growth — must beat 0% to launch

Price range

Great$7.51–$51.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.97

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,206.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$22K

$22K/yr · 21K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, blue lizard sunscreen spf 30 is a $22K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

blue lizard sunscreen spf 30 market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $21K–$25K; units × avg price
Conversion rate: 6.4%
Avg BSR: #204
Page quality: 0%
Prime: 95%
Sponsored: 89%
Out of stock: 2.6%
Avg brand age: 68 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

604

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

BLUE LIZARD56%
Sun Bum17%
Badger15%
Native5%
THINK4%
CeraVe2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +128.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.0×

Open Trend

Top blue lizard sunscreen spf 30 search terms

blue lizard sunscreen 308K/yr +126.2%5.8% conv.
blue lizard spf 305K/yr +130.2%4.0% conv.
blue lizard 304K/yr +128.3%4.8% conv.
blue lizard sunscreen spf 303K/yr +133.3%5.0% conv.

All search terms

Top blue lizard sunscreen spf 30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz

BLUE LIZARD$14.524.6★15,700 rev

Badger Mineral Sunscreen Cream SPF 30 Zinc Oxide Sun Care 98% Organic Reef Safe Water Resistant Unscented Face and Body Sunscreen Travel Size 2.9 fl oz

Badger$15.924.4★3,731 rev

Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube

BLUE LIZARD$9.644.6★15,700 rev

Blue Lizard Sensitive Mineral SPF 50 Spray Dermatologist-Recommended Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 oz

BLUE LIZARD$15.823.9★4,853 rev

Sun Bum Mineral SPF 30 Sunscreen Body Spray - NEW FORMULA 2026 Water-Resistant Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz

Sun Bum$13.784.2★3,796 rev

Newest

by launch date

Native Mineral Sunscreen Lotion SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz

Native$17.89469 rev

5mo ago

Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz

Native$19.98469 rev

5mo ago

BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.

BLUE LIZARD$12.18225 rev

9mo ago

Blue Lizard Sport Mineral SPF 50 Lotion Ideal for Athletes 100% Mineral Sunscreen Actives Fragrance-Free Paraben-Free Vegan 5 fl oz

BLUE LIZARD$15.01768 rev

1y ago

Blue Lizard Sheer Mineral SPF 50 Sunscreen Lotion Zinc Oxide 100% Mineral Formula Rubs In Smooth Nourishes with Australian Desert Lime and Peach Paraben- free Fragrance-Free 3 fl oz

BLUE LIZARD$18.082,339 rev

1y ago

What buyers say about blue lizard sunscreen spf 30

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall10%

“Excellent product”

Protection8%

“Excellent Sun Protection”

Suitability Combination Skin8%

“worked well on my sensitive skin”

Smell7%

“Fragrance Free”

Efficiency4%

“Does the job well”

Soft Feel4%

“keeps my skin soft”

Allergies3%

“Good for allergies”

Ease Of Application3%

“It applies smoothly”

Ease Of Use3%

“Easy to put on”

Moist/Dry3%

“gives a very moisturizing look”

What buyers complain about

Allergies12%

“Can cause rash”

Color9%

“Not even any pink to my face”

Value For Money5%

“just pricey”

Thickness5%

“Goes on way too thick”

Functionality-Overall5%

“Not effective”

Smell4%

“Has an odd smell to it”

Oily/Greasy3%

“OILY”

Durability3%

“broke immediately”

Ease Of Use3%

“Difficult to get off”

Size-Overall3%

“Super small”

Top return reasons

Value For Money13%

Size-Overall12%

Advertised Vs Actual Product12%

Ingredients-Overall6%

Smell6%

Color4%

Leak-Proof4%

Functionality-Overall4%

Thickness4%

Adhesion/Stickiness3%

Common questions

Is blue lizard sunscreen spf 30 profitable to sell on Amazon United States?: The niche generates $22K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +128.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the blue lizard sunscreen spf 30 niche?: 7 brands and 604 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in blue lizard sunscreen spf 30?: Top complaints mined from reviews: Allergies, Color, Value For Money. The return rate is 0.6%.
When does demand for blue lizard sunscreen spf 30 peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.0× the quietest.
What does it cost to enter the blue lizard sunscreen spf 30 niche?: Listings span $7.51–$51.36; the average listing price is $16.97 (sweet spot $15–$100). The average incumbent carries 6,206 reviews — the moat a new listing must climb.