Is blue lipstick profitable to sell on Amazon United States?

The niche generates $64K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the blue lipstick niche?

25 brands and 130 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in blue lipstick?

Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 0.8%.

When does demand for blue lipstick peak?

Demand peaks in Oct–Nov; the busiest month runs 5.0× the quietest.

What does it cost to enter the blue lipstick niche?

Listings span $1.13–$29.16; the average listing price is $8.30 (sweet spot $15–$100). The average incumbent carries 17,159 reviews — the moat a new listing must climb.

blue lipstick

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$1.13–$29.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.30

avg listing price — sweet spot $15–$100

Review moat

Bad17,159.23

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$64K

$64K/yr · 147K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, blue lipstick is a $64K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

blue lipstick market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $66K–$83K; units × avg price
Conversion rate: 5.2%
Avg BSR: #421
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 6.5%
Avg brand age: 56 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

130

Top-5 brand share

42%

Top 20: 97%

Top-5 click share

33%

Top 20: 77%

Open market

51%

HHLTOH13%
AKARY8%
NYX PROFESSIONAL MAKEUP8%
UNICORN SNOT6%
Depuplum6%
COVERGIRL6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 5.0×

Open Trend

Top blue lipstick search terms

blue lipstick118K/yr +1.1%4.2% conv.
light blue lipstick9K/yr -5.0%3.5% conv.
dark blue lipstick7K/yr +2.4%4.1% conv.
blue lip stick3K/yr +27.0%3.0% conv.
blue lipstick for women8K/yr -88.2%4.2% conv.

All search terms

Top blue lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

$HHLTOH Sky Blue Matte Lipstick - Pigmented Lip Crayon & Face Paint Stick for Women Everyday Halloween Birthday Party Wear Younger-Looking Lip Makeup Labial para fiesta de disfraces 16$

HHLTOH Sky Blue Matte Lipstick - Pigmented Lip Crayon & Face Paint Stick for Women Everyday Halloween Birthday Party Wear Younger-Looking Lip Makeup Labial para fiesta de disfraces 16

HHLTOH$7.434.2★342 rev

AKARY Blue Matte Lipstick Makeup Long-Lasting Non-Stick Cup Goth Lip Gloss Vintage Lipstick Cosmetics Party Makeup Gift Professional Foundation High Impact Color for Women Halloween Party Cosplay

AKARY$5.924.2★349 rev

Depuplum Blue Lipsticks for Women Metallic Glitter Long Lasting Lipstick

Depuplum$9.854.1★1,161 rev

HOOMUSS Blue Lipstick Long Lasting Matte Liquid Lipsticks for Women Non Transfer Smudgeproof Smooth and Easy to Appy Cruelty Free Lip Color M58

HOOMUSS$9.894.0★933 rev

NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Blueberry Tart (Periwinkle Blue)

NYX PROFESSIONAL MAKEUP$5.804.5★125,229 rev

Newest

by launch date

HHLTOH 2Pcs Blue Matte Cream Lipstick Set for Women Deep Blue & Sky Blue Twist-Up Smooth Long-Lasting Lip Color Lightweight Hydrating Velvet Finish for Everyday Makeup Holiday Party Evening

HHLTOH$8.968 rev

3mo ago

IATMOMOD 3 Pack Steel Blue Neutral Blue Light Blue Cream Matte Lipstick Stick Longwear Velvet Lip Color Waterproof Multi-Use Lip & Cheek Makeup for Party Daily Wear

IATMOMOD$10.03262 rev

4mo ago

UNICORN SNOT Liquid Metal Lip Paint | Intense Pigment Non-drying Metallic Lip Color Makeup | Vegan & Cruelty-free Lip Makeup - Vapor (Electric Blue)

UNICORN SNOT$13.66598 rev

10mo ago

Blue Goth Lipstick Matte Black Base Blue Lip Gloss with Sparkle High Coverage Long Last Waterproof Sparkle Dark Navy blue Lip Stain Non-Sticky Lip Gloss for Daily Party Halloween Witch Vegan #07

BEUSELF$9.5883 rev

10mo ago

IATMOMOD Steel Blue Cream Matte Lipstick Stick 14# Longwear Full Coverage Velvet Lip Color Waterproof Multi-Use Lip & Cheek Makeup for Party & Daily Wear Labial con color mate para uso diario

IATMOMOD$7.64262 rev

1y ago

What buyers say about blue lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color44%

“Color is pretty”

Durability10%

“Very impressed with the durability of this product”

Value For Money5%

“great price”

Soft Feel4%

“Stays nice and smooth”

Quality-Overall3%

“Really good quality the price was very reasonable,vibrant color”

Moist/Dry3%

“doesnt dry your lips”

Ease Of Application3%

“Easy to apply”

Ease Of Use2%

“Super easy to use”

Color Fading/Discoloration2%

“Color lasts all day”

Eyeliner Quality2%

“The cream eyeliner goes on very smooth”

What buyers complain about

Color26%

“The color is off”

Moist/Dry9%

“It gets so dry”

Quality-Overall7%

“Trash”

Adhesion/Stickiness5%

“If you put a lot of product you can feel it sticky if you use a little bit you don't feel it that sticky”

Durability5%

“not long lasting”

Stain Resistance3%

“This is not either long lasting or smudge proof”

Coverage3%

“doesn't provide the same coverage”

Smudge Resistance2%

“and as soon as it got wet it started flaking off”

Paint Quality2%

“it looks like old chipped auto paint”

Color Fading/Discoloration2%

“Made my kids lips really stained blue”

Top return reasons

Color43%

Advertised Vs Actual Product9%

Moist/Dry7%

Quality-Overall6%

Eyeliner Quality4%

Adhesion/Stickiness4%

Functionality-Overall3%

Defective Material/Parts3%