Blue Lipstick

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

5.2%

Market size, estimated

$64Ka year

Peak month

October5.0× the quietest month

Top search term

blue lipstick118K searches a year

Listings sell for $8.30 on average, from $1.13 to $29.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.30 that is $830 to $2K a year per listing.

Average price

$8.30under the $15 to $100 sweet spot

Price range

$1.13–$29.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$830–$2K

Returns

0.8%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #421 within Lips. It carries 17,159 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#421in Lips

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

17,159per listing

Listings tracked

40

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months