Skip to content

Blue Light Sunscreen

Fail

Shoppers spend an estimated $27K a year here, so Blue Light Sunscreen is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$27K/yr39K searches / yr
90-day growth
+121.5%search demand this quarter
Competition
68%top-5 click share · 9 brands · 263 sellers

Flapen Score

Blue Light Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Blue Light Sunscreen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Light Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Light Sunscreen 39K times last year and spent an estimated $27K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +121.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+121.5%
Conversion, latest week
5.5%
Market size, estimated
$27Ka year
Peak month
June4.8× the quietest month
Top search term
equate sunscreen17K searches a year

02 · Price

A sale here is worth $12.70.

Listings sell for $12.70 on average, from $5.21 to $31.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $12.70 that is $1K to $3K a year per listing.

Average price
$12.70under the $15 to $100 sweet spot
Price range
$5.21–$31.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #482 within Sunscreens & Tanning Products. It carries 8,606 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
79%
Out of stock, average day
2.9%
Average rank
#482in Sunscreens & Tanning Products
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
8,606per listing
Listings tracked
19

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Blue Light Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

263

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 135%
  • Brand 220%
  • Brand 319%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Blue Light Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Blue Light Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • equate sunscreen17K/yr
  • sunscreen amazon basics8K/yr
  • equate sunscreen spf 509K/yr
  • solimo sunscreen5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Light Sunscreen

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Value For Money”
9%of negative reviews mention “Allergies”
0.5%of orders come back
“Irritated my skin”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Blue Light Sunscreen questions

Answered from the same tracked data.