blue light sunscreen
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+121.5%90-day search growth — must beat 0% to launch
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.21–$31.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad8,605.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$27K$27K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, blue light sunscreen is a $27K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
blue light sunscreen market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $25K–$32K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #482
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 74%
- Out of stock
- 2.9%
- Avg brand age
- 59 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
263
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- Amazon Brand - Solimo35%
- Equate20%
- FYNORI19%
- Banana Boat10%
- Generic5%
- Amazon Basics4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +121.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×
Top blue light sunscreen search terms
- equate sunscreen17K/yr
- sunscreen amazon basics8K/yr
- equate sunscreen spf 509K/yr
- solimo sunscreen5K/yr
Top blue light sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Sport Sunscreen Lotion SPF 50 Water Resistant (80min) Formulated without Octinoxate & Oxybenzone Broad Spectrum UVA/UVB Protection 8 Fluid Ounce
Amazon Brand - Solimo$6.484.4★6,451 rev
Sport Broad Spectrum Sunscreen Value Size SPF 50 32 Fl Oz Octinoxate Oxybenzone And Paraben-Free Formula 32 Fl Oz Value Sized Bottle With Pump Sport Broad
FYNORI$22.254.8★20 rev
Equate Ultra Protection Sunscreen SPF 50 16oz Compare to Coppertone SPF 50 Lotion
Equate$18.064.3★173 rev
Amazon Basics Sport Sunscreen Lotion SPF 30 Water Resistant (80min) Formulated without Octinoxate & Oxybenzone Broad Spectrum UVA/UVB Protection 8 Fluid Ounce
Amazon Brand - Solimo$5.614.5★3,384 rev
Equate Broad Spectrum SPF 50 Continuous Spray Sport Sunscreen 6oz Compare to Coppertone Sport
Equate$10.834.5★20 rev
Newest
by launch date
Amazon Essentials Sport Sunscreen Spray SPF 30 Broad Spectrum Water Resistant 5.5 Oz 1-Pack
Amazon Essentials$5.210 rev
Equate Sunscreen Lotion SPF 50 Water-Resistant Unscented Paraben-Free with Homosalate Pack of 2
Generic$20.840 rev
Equate Beauty Ultra Light Sunscreen Lotion SPF 100 Broad Spectrum Oil-Free Water Resistant Paraben Free 6 fl oz
Generic$6.461 rev
Equate SPF 50 Broad Spectrum Sunscreen Lotion for All Skin Tones Ultra Light Dries Clear Water-Resistant Paraben Free 8 fl oz
Generic$13.050 rev
Sport Broad Spectrum Sunscreen Value Size SPF 50 32 Fl Oz Octinoxate Oxybenzone And Paraben-Free Formula 32 Fl Oz Value Sized Bottle With Pump Sport Broad
FYNORI$22.2520 rev
Trending
90-day click momentumEquate Beauty Ultra Light Sunscreen Lotion SPF 100 Broad Spectrum Oil-Free Water Resistant Paraben Free 6 fl oz
Generic$6.465.0★
Equate SPF 50 Broad Spectrum Sunscreen Lotion for All Skin Tones Ultra Light Dries Clear Water-Resistant Paraben Free 8 fl oz
Generic$13.050.0★
Equate Sunscreen Lotion SPF 50 Water-Resistant Unscented Paraben-Free with Homosalate Pack of 2
Generic$20.840.0★
Amazon Essentials Sport Sunscreen Spray SPF 30 Broad Spectrum Water Resistant 5.5 Oz 1-Pack
Amazon Essentials$5.210.0★
Equate Broad Spectrum SPF 50 Continuous Spray Sport Sunscreen 6oz Compare to Coppertone Sport
Equate$10.834.5★
What buyers say about blue light sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Consistent product”
“Great scent”
“feels good on skin”
“Sun Protection”
“it works really well”
“As advertised”
“It is lightweight and absorbs quickly”
“Applies well”
“Easily absorbed”
What buyers complain about
“Irritated my skin”
“Not fragrance free”
“Super oily”
“This makes me pale”
“Melts into skin”
“leaves a weird residue”
“This suncream does not work”
“Poor quality”
“Not for sensitive skin”
“I wouldn't consider it dry touch”
Top return reasons
Common questions
- Is blue light sunscreen profitable to sell on Amazon United States?
- The niche generates $27K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +121.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the blue light sunscreen niche?
- 9 brands and 263 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in blue light sunscreen?
- Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.5%.
- When does demand for blue light sunscreen peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.8× the quietest.
- What does it cost to enter the blue light sunscreen niche?
- Listings span $5.21–$31.07; the average listing price is $12.70 (sweet spot $15–$100). The average incumbent carries 8,606 reviews — the moat a new listing must climb.