Blue Hair Spray

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

9.2%

Market size, estimated

$163Ka year

Peak month

October19.8× the quietest month

Top search term

blue hair spray127K searches a year

Listings sell for $9.13 on average, from $6.62 to $16.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $9.13 that is $5K to $7K a year per listing.

Average price

$9.13under the $15 to $100 sweet spot

Price range

$6.62–$16.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

2.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #376 within Hair Coloring Products. It carries 1,734 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#376in Hair Coloring Products

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

1,734per listing

Listings tracked

25

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months