blue hair spray
Worth a lookShows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($6.62–$16.97) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,733.84avg incumbent reviews — the moat a new listing must climb
Market size
Okay$163K$163K/yr · 194K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Price range
Bad$6.62–$16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, blue hair spray is a $163K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
blue hair spray market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $183K–$228K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 6.0%
- Avg brand age
- 41 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
46
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
34%
- KENINA15%
- L'Oreal Paris13%
- Hally Hair11%
- Waybesty10%
- Azonbey10%
- CMWGKBC7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.8×
Top blue hair spray search terms
- blue hair spray127K/yr
- blue hair spray temporary20K/yr
- blue hair spray temporary for kids12K/yr
- blue hairspray8K/yr
- blue temporary hair spray7K/yr
- blue hair spray for kids3K/yr
- blue hair color spray4K/yr
- blue hair dye spray3K/yr
- blue spray for hair5K/yr
- dark blue hair spray5K/yr
Top blue hair spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Hair Spray Temporary Hair Color Spray for or Kids Women Men Temporary Blue Hair Dye Washable Hair Wax Color Hair Coloring Natural Hair Strong Style Gel for world cup 2026 Party Cosplay(4.06oz)
KENINA$8.584.4★418 rev
LOreal Paris Colorista 1-Day Washable Temporary Hair Color Spray Blue 2 Ounces
L'Oreal Paris$9.444.2★15,675 rev
Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties
Hally Hair$8.053.6★1,791 rev
Blue Hair Spray Temporary Hair Color Spray for Women Kids Men Washable Hairspray Colored Hair Spray Color Hairspray for Halloween Party Cosplay Christmas Day (Blue)
Azonbey$6.624.0★283 rev
4 Colors Temporary Hair Color for Kids Gifts for Teens Girls Boys Gifts for Kids Temporary Hair Dye Hair Color Spray Green Red Blue Purple Hair Dye Hair Wax Color Instant Color Wax Halloween Party
CMWGKBC$16.974.2★2,102 rev
Newest
by launch date
Amzsudy Blue Temporary Hair Color Spray for Men Women Silver Instant Coloblue Hair Dye Alternative for Teens Quick Styling for Party Christmas Halloween Disposable Washable 150ml
Amzsudy$10.5375 rev
Blue Hair Spray Temporary Hair Color Spray for Women Men Kids One-Time Use Washable Hair Dye Natural Hair Color Wax for Christmas Hallowen Cosplay Festival Party Costume Makeup DIY (Blue)
Eakroo$7.0236 rev
SEVICH Temporary Hair Color Spray Blue Instant Hair Color Dye for Men & Women Quick-Drying & Easy Wash Out Even coloration with Ultra-Fine Mist Sprayer Travel Size 30ml
SEVICH$7.5860 rev
Blue Hair Spray Temporary Hair Dye Spray For Kids Women Washable One- Time Use Hair Color Wax Pomades Non-Sticky Hair Coloring Spray for Cosplay Party Halloween DIY Crazy Hair Day (Blue)
firstfly$7.1291 rev
Blue Hair Spray Temporary Hair Color Spray for Kids Women Temporary Hair Dye Blue Hair Dye Washable Hair Color Wax Non-Sticky For World Cup 2026 Cosplay Party DIY Halloween Christmas (120ML)
Minfei$8.10128 rev
Trending
90-day click momentumBlue Hair Spray Temporary Hair Color Spray for Women Men Kids One-Time Use Washable Hair Dye Natural Hair Color Wax for Christmas Hallowen Cosplay Festival Party Costume Makeup DIY (Blue)
Eakroo$7.024.4★
Temporary Blue Hair spray Instant hair dye Wax 4.23 oz-Hairstyle Cream Hair Pomades Hair Color Wax for Party Cosplay Easy Cleaning(1 Blue)
EFLY$9.133.8★
Amzsudy Blue Temporary Hair Color Spray for Men Women Silver Instant Coloblue Hair Dye Alternative for Teens Quick Styling for Party Christmas Halloween Disposable Washable 150ml
Amzsudy$10.534.0★
Blue Hair Spray Temporary Hair Color Spray for Kids Women Men One-Day Temporary Blue Hair Dye Washable Hair Wax Color Natural Hair Strong Style for World Cup 2026 Party Cosplay (4.06 OZ)
Waybesty$9.294.3★
SEVICH Temporary Hair Color Spray Blue Instant Hair Color Dye for Men & Women Quick-Drying & Easy Wash Out Even coloration with Ultra-Fine Mist Sprayer Travel Size 30ml
SEVICH$7.584.2★
What buyers say about blue hair spray
What buyers praise and complain about, mined from review topics.What buyers love
“Amazingly vibrant blue color”
“Easy to use”
“thankfully easy to clean”
“Overall, a very good product for kids and teens who like to switch things up”
“Vibrant & Easy Comb Applicator”
“Vibrant color that works on dark hair”
“Great value and hours of entertainment”
“This was super cool, my son loved it for crazy hair day at school, it was super easy to wash out and apply”
“But it smells like your great great grandmother's perfume”
“It works just fine”
What buyers complain about
“Not very vibrant on dark hair either”
“Very dark color”
“Not easy to use”
“Really sticky”
“Used product”
“The application method is a hassle”
“Only 4 stars because the dye does stain skin very quickly”
“This only lasted 1.5 uses”
“It doesn't look as beautiful in the pictures as it does in person”
“any style you put it in will not reshape unless you wash it out”
Top return reasons
Common questions
- Is blue hair spray profitable to sell on Amazon United States?
- The niche generates $163K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the blue hair spray niche?
- 20 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in blue hair spray?
- Top complaints mined from reviews: Suitability Colored Hair, Color, Ease Of Use. The return rate is 2.3%.
- When does demand for blue hair spray peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 19.8× the quietest.
- What does it cost to enter the blue hair spray niche?
- Listings span $6.62–$16.97; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 1,734 reviews — the moat a new listing must climb.