Blue Hair Mask

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

+8.2%

Conversion, latest week

5.5%

Market size, estimated

$156Ka year

Peak month

May2.0× the quietest month

Top search term

blue hair mask54K searches a year

Listings sell for $21.58 on average, from $3.11 to $34.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.58 that is $5K to $11K a year per listing.

Average price

$21.58inside the $15 to $100 sweet spot

Price range

$3.11–$34.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

1.4%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #223 within Hair Masks. It carries 8,279 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#223in Hair Masks

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

8,279per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months