Is blue hair dye temporary profitable to sell on Amazon United States?

The niche generates $43K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the blue hair dye temporary niche?

18 brands and 54 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in blue hair dye temporary?

Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 1.9%.

When does demand for blue hair dye temporary peak?

Demand peaks in Jun–Oct–Nov; the busiest month runs 4.7× the quietest.

What does it cost to enter the blue hair dye temporary niche?

Listings span $5.79–$27.36; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 14,418 reviews — the moat a new listing must climb.

blue hair dye temporary

Worth a look

Shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great57%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Growth

Good+45.3%

90-day search growth — must beat 0% to launch

Price range

Good$5.79–$27.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.23

avg listing price — sweet spot $15–$100

Review moat

Bad14,418.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$43K

$43K/yr · 88K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, blue hair dye temporary is a $43K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jun–Oct–Nov. Verdict: Worth a look — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

blue hair dye temporary market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $45K–$56K; units × avg price
Conversion rate: 4.3%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

36%

ARCTIC FOX17%
Hally Hair12%
CMWGKBC10%
Lime Crime9%
EFLY9%
paminify7%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +45.3% search growth over the last 90 days.

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 4.7×

Open Trend

Top blue hair dye temporary search terms

blue temporary hair dye22K/yr +43.1%3.7% conv.
blue hair dye temporary22K/yr +26.2%3.2% conv.
temporary blue hair dye18K/yr +44.6%2.8% conv.
temporary hair dye blue8K/yr +50.1%2.3% conv.
temporary blue hair dye for kids6K/yr +90.6%4.0% conv.
blue hair dye for kids5K/yr +154.9%4.7% conv.
temporary hair color blue4K/yr +3.6%3.3% conv.
blue hair paint4K/yr +1.8%7.5% conv.

All search terms

Top blue hair dye temporary products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Color Cream for All Hair Types Long Lasting Poseidon Blue 4 Fl Oz

ARCTIC FOX$11.864.3★86,431 rev

Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties

Hally Hair$8.053.6★1,791 rev

4 Colors Temporary Hair Color for Kids Gifts for Teens Girls Boys Gifts for Kids Temporary Hair Dye Hair Color Spray Green Red Blue Purple Hair Dye Hair Wax Color Instant Color Wax Halloween Party

CMWGKBC$16.974.2★2,102 rev

Temporary Blue Hair spray Instant hair dye Wax 4.23 oz-Hairstyle Cream Hair Pomades Hair Color Wax for Party Cosplay Easy Cleaning(1 Blue)

EFLY$9.133.8★11,225 rev

Paminify Blue Temporary Hair Dye for Girls Washable Temporary Hair Color for Halloween Instant DIY Hair Dye Coloring Gel Cream for Cosplay Carnival Sport Events Birthday Party 1.59oz

paminify$8.163.8★111 rev

Newest

by launch date

INH Semi Permanent Hair Color | Color Depositing Conditioner | Blue Hair Dye | No Bleach No Peroxide Temporary Azurite Blue Tint for Women Men | Vegan Ammonia Free Sulfate Free Ready to Use 6oz

INH$17.423,077 rev

4mo ago

HULYHDP Blue Temporary Hair Color Sticks Washable Non-Sticky Waterproof Hair Dye Chalk Multi-Purpose Face & Body Paint for 4th of July Soccer World Cup Cosplay Festival Rave & Daily Party Makeup

HULYHDP$5.9573 rev

5mo ago

Paminify Blue Temporary Hair Dye for Girls Washable Temporary Hair Color for Halloween Instant DIY Hair Dye Coloring Gel Cream for Cosplay Carnival Sport Events Birthday Party 1.59oz

paminify$8.16111 rev

11mo ago

Blue Hair Spray Temporary Hair Color Spray for or Kids Women Men Temporary Blue Hair Dye Washable Hair Wax Color Hair Coloring Natural Hair Strong Style Gel for world cup 2026 Party Cosplay(4.06oz)

KENINA$8.58418 rev

1y ago

Temporary Hair Color Spray For Kids Women Men Temporary Hair Dye Washable Hair Color Wax Non-Sticky For Cosplay Party DIY Christmas Party Halloween Crazy Hair Day(Blue 4.06 oz)

Waybesty$9.45513 rev

1y ago

What buyers say about blue hair dye temporary

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“Vibrant color”

Ease Of Application5%

“Application is simple”

Ease Of Use5%

“Easy to work with”

Quality-Overall5%

“Overall, a very good product for kids and teens who like to switch things up”

Smell5%

“its smells very yummy”

Suitability Colored Hair5%

“Great hair dye”

Value For Money4%

“Worth Ordering”

Efficiency2%

“Loved the effect”

Ease Of Cleaning2%

“thankfully easy to clean”

Hair Styling2%

“This was super cool, my son loved it for crazy hair day at school, it was super easy to wash out and apply”

What buyers complain about

Color21%

“it faded quick”

Suitability Colored Hair11%

“Horrible does not color hair”

Stain Resistance6%

“I stain all my clothes”

Functionality-Overall6%

“Didn't work”

Color Fading/Discoloration4%

“Fades super fast”

Durability3%

“Beautiful color, doesn't last”

Advertised Vs Actual Product3%

“not like the picture at all”

Adhesion/Stickiness2%

“It was sticky and to thick”

Hair Related2%

“None of them held in my hair”

Coverage2%

“Not the best coverage”

Top return reasons

Color30%

Suitability Colored Hair24%

Functionality-Overall9%

Advertised Vs Actual Product6%

Product Condition3%

Stain Resistance2%