Blue Hair Dye

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+7.9%

Conversion, latest week

3.0%

Market size, estimated

$499Ka year

Peak month

July1.5× the quietest month

Top search term

blue hair dye625K searches a year

Listings sell for $13.46 on average, from $5.79 to $27.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $13.46 that is $10K to $13K a year per listing.

Average price

$13.46under the $15 to $100 sweet spot

Price range

$5.79–$27.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.8%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #127 within Hair Coloring Products. It carries 19,236 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

97%

Out of stock, average day

2.6%

Average rank

#127in Hair Coloring Products

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

19,236per listing

Listings tracked

33

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months