blue hair clips
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Price range
Good$4.78–$26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,806.9avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$126K$126K/yr · 409K searches
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, blue hair clips is a $126K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
blue hair clips market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $119K–$143K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #670
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
54 rising
Sellers
58
Top-5 brand share
32%
Top 20: 72%
Top-5 click share
29%
Top 20: 65%
Open market
64%
- HQ-SITE11%
- Sisiaipu6%
- Loanzeg6%
- YANIBEST5%
- VOCOSTE5%
- OideGuiing4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top blue hair clips search terms
- blue hair clips100K/yr
- blue hair accessories83K/yr
- blue claw clip57K/yr
- blue hair clip35K/yr
- blue claw clips21K/yr
- navy blue hair clips12K/yr
- light blue claw clip10K/yr
- blue claw clips bulk10K/yr
- light blue hair clips10K/yr
- navy hair clip9K/yr
Top blue hair clips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Pcs Blue Large Square Hair Claw Clips for Women 4.3-Inch Matte Rectangle Claw Strong Hold Non-slip Hair Clips for Thick & Thin Hair
HQ-SITE$9.554.8★3,405 rev
Sisiaipu 3.5 Inch Medium Hair Claw Clips 6 Pack Hair Clips for Women Square Rectangle Claw for Hair Banana Jaw Clips Hair Accessories for Girls (Blue)
Sisiaipu$8.984.6★1,324 rev
YANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Blue
YANIBEST$15.524.4★27,943 rev
VOCOSTE Hair Caw Clips Acetic Acid Hair Clips Tortoise Hair Clips Large Hair Claw Clips Hair Barrettes for Women Blue
VOCOSTE$6.914.8★36 rev
OideGuiing Durable Acetate Hair Clips - 4-Inch Wathet Blue Claw Clips for Fine and Thick Hair (Wathet Blue)
OideGuiing$10.784.5★178 rev
Newest
by launch date
Cptots Small Hair Barrettes For Women No Slip Metal Snap Clips For Thin And Fine Hair Matte Multiple Blue 20 PCS 1.97 x 0.5 Inch.
Cptots$9.101,011 rev
TOCESS Light Blue Claw Clip 8PK 4 inch Large Matte Square Jumbo Hair Clips for Thick Thin Long Short Curly Hair Girls Big Jaw Clip Set for Women (Baby Blue)
TOCESS$8.872,607 rev
Vovii 4Pcs Acrylic Claw Clips for Women Hair Accessories Medium Sized Cute Trendy Claw Clips for Thick Thin Hair (White Blue)
Vovii$10.1721 rev
YANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Blue
YANIBEST$15.5227,943 rev
OideGuiing Durable Acetate Hair Clips - 4-Inch Wathet Blue Claw Clips for Fine and Thick Hair (Wathet Blue)
OideGuiing$10.78178 rev
Trending
90-day click momentumYANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Blue
YANIBEST$15.524.4★
OideGuiing Durable Acetate Hair Clips - 4-Inch Wathet Blue Claw Clips for Fine and Thick Hair (Wathet Blue)
OideGuiing$10.784.5★
Cptots Small Hair Barrettes For Women No Slip Metal Snap Clips For Thin And Fine Hair Matte Multiple Blue 20 PCS 1.97 x 0.5 Inch.
Cptots$9.104.6★
Vovii 4Pcs Acrylic Claw Clips for Women Hair Accessories Medium Sized Cute Trendy Claw Clips for Thick Thin Hair (White Blue)
Vovii$10.174.4★
Sisiaipu 3.5 Inch Medium Hair Claw Clips 6 Pack Hair Clips for Women Square Rectangle Claw for Hair Banana Jaw Clips Hair Accessories for Girls (Blue)
Sisiaipu$8.984.6★
What buyers say about blue hair clips
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The colors are beautiful”
“match everything”
“Affordable”
“Helps maintain style hair”
“they still look brand new”
“most comfortable”
“Love the buttery soft double satin”
“Exactly as described”
“Works great on thick hair”
What buyers complain about
“It was too loose and floppy”
“These don't grip the hair well”
“blue color is not the same as the picture :”
“Slips off”
“False Advertising”
“I have waist length, fairly thick, hair and I can easily twist my hair up and pulled out of the way with these”
“break too easily”
“therefore not comfortable enough for my expectations”
“hard to use”
“They are a little heavy so if you have thin hair they may not be a good fit”
Top return reasons
Common questions
- Is blue hair clips profitable to sell on Amazon United States?
- The niche generates $126K/yr across 62 tracked products. 4 of 18 products launched in the last 360 days are still selling. 90-day search growth is +30.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the blue hair clips niche?
- 54 brands and 58 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in blue hair clips?
- Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Color. The return rate is 3.0%.
- When does demand for blue hair clips peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the blue hair clips niche?
- Listings span $4.78–$26.05; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 1,807 reviews — the moat a new listing must climb.