Blue Gel Nail Polish

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.

Searches, last 12 months

595K

Growth, 90 days vs prior 90

+56.6%

Conversion, latest week

6.6%

Market size, estimated

$364Ka year

Peak month

June2.7× the quietest month

Top search term

blue gel nail polish198K searches a year

Listings sell for $9.26 on average, from $5.73 to $25.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $9.26 that is $5K to $7K a year per listing.

Average price

$9.26under the $15 to $100 sweet spot

Price range

$5.73–$25.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

1.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #66 within Gel Polish. It carries 11,559 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#66in Gel Polish

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

11,559per listing

Listings tracked

50

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months