Blue Eyeliner

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months

406K

Growth, 90 days vs prior 90

+21.4%

Conversion, latest week

8.5%

Market size, estimated

$283Ka year

Peak month

October1.5× the quietest month

Top search term

blue eyeliner216K searches a year

Listings sell for $8.24 on average, from $1.96 to $27.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $8.24 that is $4K to $6K a year per listing.

Average price

$8.24under the $15 to $100 sweet spot

Price range

$1.96–$27.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #55 within Eyes. It carries 18,767 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#55in Eyes

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

18,767per listing

Listings tracked

41

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months