Blue Conditioner
MaybeProducts sell for $19.72 on average, inside the sweet spot. But the average product has 9,321 reviews to catch up to, so Blue Conditioner is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $203K/yr126K searches / yr
- 90-day growth
- +26.3%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 44 sellers
Flapen Score
Blue Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Blue Conditioner is stronger. Inside it, weaker.
Market
The Blue Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Conditioner 126K times last year and spent an estimated $203K. The top 5 brands take 79% of clicks. Demand peaks in Jun. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- +26.3%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $203Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- blue conditioner58K searches a year
02 · Price
A sale here is worth $19.72.
Listings sell for $19.72 on average, from $7.92 to $36.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $19.72 that is $15K to $20K a year per listing.
- Average price
- $19.72inside the $15 to $100 sweet spot
- Price range
- $7.92–$36.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #458 within Conditioners. It carries 9,321 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #458in Conditioners
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 9,321per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Blue Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MATRIX Brass Off Blue Conditioner | Removes Brassy Orange Undertones | Color Depositing & Toning | Pigmented For Lightened Brunettes | For Color Treated Hair | Vegan
- Price
- $20.86
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 2y ago

Joico Color Balance Blue Conditioner | For Lightened Brown Hair | Eliminate Brassy Orange Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 8.5 Fl Oz
- Price
- $20.72
- Rating
- 4.3/5
- Reviews
- 1,650
- Age
- 5y ago

MATRIX Brass Off Blue Conditioner | Removes Brassy Orange Undertones | Color Depositing & Toning | Pigmented Conditioner For Lightened Brunettes | For Color Treated Hair | Salon Conditioner | Vegan
- Price
- $36.76
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 2y ago

Keracolor Clenditioner BLUE Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz.
- Price
- $20.39
- Rating
- 4.2/5
- Reviews
- 91,674
- Age
- 9y ago

Luseta Blue Conditioner for Brassy Hair 16.9oz
- Price
- $16.20
- Rating
- 4.4/5
- Reviews
- 4,313
- Age
- 2y ago
Trending
estimated 90-day click momentum
milk_shake cold brunette conditioner | toning conditioner with blue pigment to correct red and orange tones in brown hair | nourishes smooths and protects color 1.7 fl oz / 50 mL
- Price
- $9.95
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 4mo ago

John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz
- Price
- $10.77
- Rating
- 4.2/5
- Reviews
- 587
- Age
- 3y ago

Luseta Blue Conditioner for Brassy Hair 16.9oz
- Price
- $16.20
- Rating
- 4.4/5
- Reviews
- 4,313
- Age
- 2y ago

VITAMINS hair cosmetics Keratin Purple Hair Mask - Blue Hair Mask Deep Conditioner Treatment - Blonde Toner to Neutralize Brassiness in Brassy Blonde Silver White Gray & Brown Locks
- Price
- $23.54
- Rating
- 4.4/5
- Reviews
- 4,987
- Age
- 6y ago

MATRIX Brass Off Blue Conditioner | Removes Brassy Orange Undertones | Color Depositing & Toning | Pigmented For Lightened Brunettes | For Color Treated Hair | Vegan
- Price
- $20.86
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 2y ago
Newest
by launch date
milk_shake cold brunette conditioner | toning conditioner with blue pigment to correct red and orange tones in brown hair | nourishes smooths and protects color 1.7 fl oz / 50 mL
- Price
- $9.95
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 4mo ago

MATRIX Brass Off Blue Conditioner | Removes Brassy Orange Undertones | Color Depositing & Toning | Pigmented Conditioner For Lightened Brunettes | For Color Treated Hair | Salon Conditioner | Vegan
- Price
- $36.76
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 2y ago

Luseta Blue Conditioner for Brassy Hair 16.9oz
- Price
- $16.20
- Rating
- 4.4/5
- Reviews
- 4,313
- Age
- 2y ago

MATRIX Brass Off Blue Conditioner | Removes Brassy Orange Undertones | Color Depositing & Toning | Pigmented For Lightened Brunettes | For Color Treated Hair | Vegan
- Price
- $20.86
- Rating
- 4.4/5
- Reviews
- 1,380
- Age
- 2y ago

John Frieda Blue Crush Conditioner Toning Shampoo for Brunette Hair Nourishes Color-Treated and Natural Hair Blue Pigments for Vibrant Cool-Toned Brunette Hair by Reducing Orange Tones 8.3 Oz
- Price
- $10.77
- Rating
- 4.2/5
- Reviews
- 587
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
44
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
15%
- MATRIX46%
- Joico12%
- KERACOLOR8%
- milk_shake7%
- L LUSETA6%
- L'Oreal Paris6%
- Open — no brand owns it (5 brands, 15%)
Demand
Blue Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5×
Search terms
Top Blue Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue conditioner58K/yr
- blue conditioner for brassy hair24K/yr
- brass off conditioner10K/yr
- matrix brass off conditioner9K/yr
- blue conditioner for brunettes7K/yr
- blue hair conditioner7K/yr
- blue toning conditioner4K/yr
- blue conditioner for blonde hair4K/yr
- matrix blue conditioner3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Conditioner
We read the reviews and the return reasons for every product selling here.
“it does not blue at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









