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Blue Color Depositing Conditioner

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $43K a year here, so Blue Color Depositing Conditioner is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$43K/yr45K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
60%top-5 click share · 14 brands · 21 sellers

Flapen Score

Blue Color Depositing Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Blue Color Depositing Conditioner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Color Depositing Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Color Depositing Conditioner 45K times last year and spent an estimated $43K. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
4.5%
Market size, estimated
$43Ka year
Top search term
blue color depositing conditioner11K searches a year

02 · Price

A sale here is worth $21.76.

Listings sell for $21.76 on average, from $10.15 to $37.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.76 that is $0 to $2K a year per listing.

Average price
$21.76inside the $15 to $100 sweet spot
Price range
$10.15–$37.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #230 within Hair Coloring Products. It carries 13,486 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#230in Hair Coloring Products
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
13,486per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Blue Color Depositing Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

  • Brand 132%
  • Brand 217%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (8 brands, 15%)

Search terms

Top Blue Color Depositing Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue color depositing conditioner11K/yr
  • overtone blue10K/yr
  • blue color depositing shampoo8K/yr
  • blue hair dye shampoo7K/yr
  • blue depositing shampoo4K/yr
  • overtone blue for brown hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Color Depositing Conditioner

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
25%of negative reviews mention “Color”
1.1%of orders come back
“the color was different”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Blue Color Depositing Conditioner questions

Answered from the same tracked data.