Blue Black Hair Dye

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $641K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-0.3%

Conversion, latest week

3.5%

Market size, estimated

$641Ka year

Peak month

May2.6× the quietest month

Top search term

schwarzkopf hair color420K searches a year

Listings sell for $12.66 on average, from $4.57 to $31.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $12.66 that is $9K to $13K a year per listing.

Average price

$12.66under the $15 to $100 sweet spot

Price range

$4.57–$31.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$13K

Returns

0.3%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #103 within Hair Coloring Products. It carries 6,487 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

99%

Out of stock, average day

0.2%

Average rank

#103in Hair Coloring Products

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

6,487per listing

Listings tracked

71

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

74 months