blue black hair dye
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Market size
Good$641K$641K/yr · 1.4M searches
Price range
Good$4.57–$31.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.66avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,486.73avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, blue black hair dye is a $641K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May–Jun–Aug–Sep. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
blue black hair dye market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- $633K–$760K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 76%
- Out of stock
- 0.2%
- Avg brand age
- 74 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
151
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
25%
Top 20: 60%
Open market
9%
- Schwarzkopf60%
- Clairol13%
- Garnier7%
- AGE beautiful5%
- REVLON3%
- L'OREAL TECHNIQUE3%
- Open — no brand owns it (9 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Aug, Sep · busiest ÷ quietest = 2.6×
Top blue black hair dye search terms
- schwarzkopf hair color420K/yr
- blue black hair dye237K/yr
- schwarzkopf professional134K/yr
- schwarzkopf138K/yr
- schwarzkopf keratin color36K/yr
- schwarzkopf hair products62K/yr
- schwarzkopf hair dye54K/yr
- tinte negro azulado para el cabello45K/yr
- black blue hair dye38K/yr
- blue black hair dye permanent39K/yr
Top blue black hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf Color Ultime 1.4 Sapphire Black Hair Dye Permanent Intense Black with Diamond Brilliance Fade-Resistant Covers Grays All Hair Textures
Schwarzkopf$10.014.5★5,136 rev
AGE beautiful Permanent Hair Dye 1B Blue Black - Cool Blue Black Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality
AGE beautiful$11.794.3★11,657 rev
Schwarzkopf Keratin Permanent Hair Dye Cream 6.0 Delicate Praline Professional Quality Color for Up to 100% Gray Coverage Bond Enforcing System
Schwarzkopf$10.664.6★8,320 rev
Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free BL21 Blue Black (Blackberry Mojito) 1 Count
Garnier$8.354.5★14,839 rev
Schwarzkopf Keratin Permanent Hair Dye Cream 4.0 Cappuccino Professional Quality Color for Up to 100% Gray Coverage Bond Enforcing System
Schwarzkopf$10.744.6★8,320 rev
Newest
by launch date
Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Results Vegan & Cruelty-Free LC1 Hi-Lift Light Brown (Salted Caramelo) 2 Count
Garnier$17.77541 rev
Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 12 Natural Blue Black (Pack of 3)
REVLON$15.282,145 rev
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 2.8 Blue Black - Desert Nights Hair Color Pack of 1
Clairol$13.202,621 rev
Schwarzkopf Keratin Blonde Hair Dye 11.7 High Lift Apricot Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included
Schwarzkopf$11.77136 rev
Clairol Bold & Bright Permanent Hair Dye 28 Wild Blackberry Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1
Clairol$8.31379 rev
Trending
90-day click momentumSchwarzkopf Keratin Blonde Hair Dye 11.7 High Lift Apricot Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included
Schwarzkopf$11.774.1★
Clairol Nicen Easy Permanent Hair Dye 2BB Blue Black | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1
Clairol$7.924.6★
Schwarzkopf Professional Igora Royal Permanent Color Creme 1-0 Black 60 Gram
Schwarzkopf$11.064.7★
Schwarzkopf Simply Color Permanent Hair Dye 3.0 Darkest Brown Long-Lasting with Nourishing Ingredients No Ammonia or Silicone All Hair Types
Schwarzkopf$12.454.3★
Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free BL21 Blue Black (Blackberry Mojito) 1 Count
Garnier$8.354.5★
What buyers say about blue black hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting color”
“Excellent product”
“Best choice for hair color”
“Covers well”
“leaves hair soft”
“Its easy to work with”
“is affordable”
“Nice scent”
“Easy to apply”
“It has lasted & looks great”
What buyers complain about
“Too dark”
“Not my favorite hair dye”
“Allergic reaction”
“Expensive”
“Bad Smell”
“Stains skin baaaddddd”
“Doesn't do anything”
“most have no coverage at all”
“Damages hair long term”
“doesn't work on hair”
Top return reasons
Common questions
- Is blue black hair dye profitable to sell on Amazon United States?
- The niche generates $641K/yr across 71 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the blue black hair dye niche?
- 15 brands and 151 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in blue black hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Allergies. The return rate is 0.3%.
- When does demand for blue black hair dye peak?
- Demand peaks in Apr–May–Jun–Aug–Sep; the busiest month runs 2.6× the quietest.
- What does it cost to enter the blue black hair dye niche?
- Listings span $4.57–$31.11; the average listing price is $12.66 (sweet spot $15–$100). The average incumbent carries 6,487 reviews — the moat a new listing must climb.