Blowout Rollers
FailDemand is soft, at -10.2% this quarter, so Blowout Rollers is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $89K/yr141K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 22 sellers
Flapen Score
Blowout Rollers against its category
The dotted line is the Beauty & Personal Care average. Past it, Blowout Rollers is stronger. Inside it, weaker.
Market
The Blowout Rollers market on Amazon at a glance
Shoppers on Amazon United States searched for Blowout Rollers 141K times last year and spent an estimated $89K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $89Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- blowout rollers63K searches a year
02 · Price
A sale here is worth $11.78.
Listings sell for $11.78 on average, from $5.88 to $20.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.78 that is $1K to $3K a year per listing.
- Average price
- $11.78under the $15 to $100 sweet spot
- Price range
- $5.88–$20.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #39 within Hair Rollers. It carries 2,486 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #39in Hair Rollers
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 2,486per listing
- Listings tracked
- 22
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Blowout Rollers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
4 Sizes Self-Grip Hair Rollers Set for Long Short Hair and Bangs - 50 Pcs with Clips (25mm 36mm 48mm 60mm) Pink
- Price
- $10.09
- Rating
- 4.3/5
- Reviews
- 2,325
- Age
- 2y ago

Togayu Heatless Curls Heatless Curls Overnight Hair Care Set - Jumbo Velvet Hair Curlers to Sleep In Soft Heatless Curling Rods for All Hair Types
- Price
- $9.21
- Rating
- 4.0/5
- Reviews
- 1,010
- Age
- 1y ago

Hair Curler Rollers for Women 24PCS Heatless Hair Roller with 12PCS Clips 4 SizesJumbo Large Medium SmallSelf Grip Holding Hair Rollers for Long Medium Short Thick Fine Volume Thin Bangs Hair
- Price
- $9.92
- Rating
- 4.3/5
- Reviews
- 5,587
- Age
- 3y ago

The Hair Edit Ceramic Core Hair Rollers for Salon-Quality Volume Professional Grade Thermal Rollers Heat or No-Heat Styling Soft Waves & Bouncy Blowouts Root Lift Long-Lasting Shine 9 Pack
- Price
- $13.69
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 10mo ago

Kitsch Ceramic Hair Rollers for Women Self-Grip Hair Curlers for Heatless Overnight Curls Long-Lasting Frizz-Free Volumizing Large Rollers for All Hair Types Black 8 Count (Pack of 1)
- Price
- $12.33
- Rating
- 4.1/5
- Reviews
- 8,022
- Age
- 6y ago
Trending
estimated 90-day click momentum
Grande Heatless Curls Overnight Rods - Upgraded Directional Grip Velvet - No Heat Hair Curlers to Sleep Jumbo Large Hair Rollers Flexible Curling Rods Set for Long Thicker Coarser Hair Blowout Look
- Price
- $20.34
- Rating
- 3.5/5
- Reviews
- 63
- Age
- 5mo ago

Classic Heatless Curls Overnight Rods - Upgraded Directional Grip Velvet Heatless Hair Curler to Sleep in No Heat Heatless Curling Flexi Rods Foam Hair Rollers for Blowout Look Medium & Long Hair
- Price
- $19.45
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 7mo ago

Obeoby 4 Sizes Hair Rollers for Women Hair Curlers with Clips Comb Curlers for Long Short Curly Hair and Bangs (25 36 48 60mm) Pink Mothers Day Birthday Gifts
- Price
- $9.68
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 10mo ago

4 Sizes Self-Grip Hair Rollers Set - 50 Pcs Jumbo Curlers for Long Short Hair and Bangs (25mm 36mm 48mm 60mm) With Clips Black
- Price
- $10.06
- Rating
- 4.3/5
- Reviews
- 2,325
- Age
- 2y ago

The Hair Edit Ceramic Core Hair Rollers for Salon-Quality Volume Professional Grade Thermal Rollers Heat or No-Heat Styling Soft Waves & Bouncy Blowouts Root Lift Long-Lasting Shine 9 Pack
- Price
- $13.69
- Rating
- 4.2/5
- Reviews
- 194
- Age
- 10mo ago
Newest
by launch date
Grande Heatless Curls Overnight Rods - Upgraded Directional Grip Velvet - No Heat Hair Curlers to Sleep Jumbo Large Hair Rollers Flexible Curling Rods Set for Long Thicker Coarser Hair Blowout Look
- Price
- $20.34
- Rating
- 3.5/5
- Reviews
- 63
- Age
- 5mo ago

Classic Heatless Curls Overnight Rods - Upgraded Directional Grip Velvet Heatless Hair Curler to Sleep in No Heat Heatless Curling Flexi Rods Foam Hair Rollers for Blowout Look Medium & Long Hair
- Price
- $19.45
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 7mo ago

VISOFO Heatless Curls Overnight | Rods for Blowout Look Long Hair Rollers Blow Out Curling Rod No Heat Flexi Foam Tubes Silk Satin Velvet Soft Curlers to Sleep In Tools Set (Brown 3 Set)
- Price
- $8.82
- Rating
- 3.9/5
- Reviews
- 472
- Age
- 7mo ago

66 Pcs Hair Rollers for Women Rollers Hair Curlers 24 Pcs in 4 Sizes(60/48/36/25 Mm) with 40 Stainless Steel Clips Self Grip Holding Rollers for Hair Long Medium Short Storage Bag Comb
- Price
- $9.88
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 10mo ago

Obeoby 4 Sizes Hair Rollers for Women Hair Curlers with Clips Comb Curlers for Long Short Curly Hair and Bangs (25 36 48 60mm) Pink Mothers Day Birthday Gifts
- Price
- $9.68
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
22
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 97%
Open market
22%
- obeoby33%
- Kitsch11%
- Togayu10%
- Cludoo8%
- Acejoz8%
- The Hair Edit7%
Demand
Blowout Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Blowout Rollers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blowout rollers63K/yr
- blow out rollers36K/yr
- blowout curlers17K/yr
- blow out curlers10K/yr
- blowout hair rollers8K/yr
- hair blowout rollers4K/yr
- blow out hair rollers4K/yr
Reviews and returns
What reviews say buyers love and hate about Blowout Rollers
We read the reviews and the return reasons for every product selling here.
“pulls out hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blowout Rollers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









