Blowout
FailThe average product has 38,113 reviews to catch up to, so Blowout is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $471K/yr306K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 86%top-5 click share · 8 brands · 29 sellers
Flapen Score
Blowout against its category
The dotted line is the Beauty & Personal Care average. Past it, Blowout is stronger. Inside it, weaker.
Market
The Blowout market on Amazon at a glance
Shoppers on Amazon United States searched for Blowout 306K times last year and spent an estimated $471K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $471K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $471Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- blow out117K searches a year
02 · Price
A sale here is worth $35.56.
Listings sell for $35.56 on average, from $5.68 to $96.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $35.56 that is $36K to $44K a year per listing.
- Average price
- $35.56inside the $15 to $100 sweet spot
- Price range
- $5.68–$96.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $36K–$44K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Hair Sprays. It carries 38,113 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Hair Sprays
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 38,113per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Blowout products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
29
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
5%
- Brand 167%
- Brand 212%
- Brand 38%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Blowout search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Blowout search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blow out117K/yr
- blowout110K/yr
- amika blowout spray29K/yr
- amika brooklyn bombshell blowout spray20K/yr
- amika bombshell blowout spray11K/yr
- brooklyn bombshell blowout spray8K/yr
- amika brooklyn bombshell5K/yr
- amika blowout3K/yr
- amika blow out spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Blowout
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blowout questions
Answered from the same tracked data.









