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Blowdry Brush Round

Fail

Demand is soft, at -38.6% this quarter, so Blowdry Brush Round is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$143K/yr216K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
65%top-5 click share · 9 brands · 12 sellers

Flapen Score

Blowdry Brush Round against its category

The dotted line is the Beauty & Personal Care average. Past it, Blowdry Brush Round is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blowdry Brush Round market on Amazon at a glance

Shoppers on Amazon United States searched for Blowdry Brush Round 216K times last year and spent an estimated $143K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
3.6%
Market size, estimated
$143Ka year
Peak month
December3.5× the quietest month
Top search term
bounce curl volume brush86K searches a year

02 · Price

A sale here is worth $18.19.

Listings sell for $18.19 on average, from $5.69 to $29.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $18.19 that is $18K to $23K a year per listing.

Average price
$18.19inside the $15 to $100 sweet spot
Price range
$5.69–$29.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$23K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #223 within Hair Brushes. It carries 2,622 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#223in Hair Brushes
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,622per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Blowdry Brush Round products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • Brand 170%
  • Brand 212%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Blowdry Brush Round search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Blowdry Brush Round search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bounce curl volume brush86K/yr
  • bounce curl brush volume17K/yr
  • volume curl brush16K/yr
  • bounce curl volume edgelift brush13K/yr
  • curl volume brush12K/yr
  • volume brush for curly hair14K/yr
  • volume edgelift brush12K/yr
  • volume bounce curl brush8K/yr
  • curl brush volume6K/yr
  • curly hair brush volume6K/yr

Reviews and returns

What reviews say buyers love and hate about Blowdry Brush Round

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Suitability Curly Hair”
11%of negative reviews mention “Hair Related”
2.1%of orders come back
“This made my hair so much worse”
A buyer, on “Hair Related”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blowdry Brush Round questions

Answered from the same tracked data.