Blow Dry Spray
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 98% of clicks, so Blow Dry Spray is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $2.4M/yr1.2M searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 8 sellers
Flapen Score
Blow Dry Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Blow Dry Spray is stronger. Inside it, weaker.
Market
The Blow Dry Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Blow Dry Spray 1.2M times last year and spent an estimated $2.4M. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $2.4Ma year
- Peak month
- December3.2× the quietest month
- Top search term
- kenra blow dry spray489K searches a year
02 · Price
A sale here is worth $22.06.
Listings sell for $22.06 on average, from $9.86 to $37.53. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $22.06 that is $176K to $221K a year per listing.
- Average price
- $22.06inside the $15 to $100 sweet spot
- Price range
- $9.86–$37.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $176K–$221K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Hair Sprays. It carries 9,699 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Hair Sprays
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 9,699per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Blow Dry Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kenra Professional Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles Smooths and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair | 6.8 fl. oz
- Price
- $37.53
- Rating
- 4.7/5
- Reviews
- 23,255
- Age
- 14y ago

Kenra Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles Smooths and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair | 3.4 fl. oz
- Price
- $26.24
- Rating
- 4.7/5
- Reviews
- 23,255
- Age
- 16y ago

Kenra Platinum Blow-Dry Mist | Ultra-Lightweight Thermal Protectant | Detangles Smooths & Softens | Eliminates Frizz & Resists Humidity | Fine To Medium Hair | 3.4 fl. oz
- Price
- $25.32
- Rating
- 4.6/5
- Reviews
- 7,567
- Age
- 13y ago

Kenra Professional Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles Smooths and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair | Travel 1.7 fl. oz
- Price
- $15.30
- Rating
- 4.7/5
- Reviews
- 23,255
- Age
- 14y ago

Marc Anthony Anti-Frizz Shield Ultimate Blowout Spray - 6.7 Oz (Pack of 1)
- Price
- $9.86
- Rating
- 4.5/5
- Reviews
- 5,631
- Age
- 1y ago
Trending
estimated 90-day click momentum
Kenra Platinum Dry Texture Spray 6 | Defining Styler | Increases Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 5.3 oz
- Price
- $22.75
- Rating
- 4.4/5
- Reviews
- 9,008
- Age
- 12y ago

Kenra Professional Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles Smooths and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair | 6.8 fl. oz
- Price
- $37.53
- Rating
- 4.7/5
- Reviews
- 23,255
- Age
- 14y ago

Kenra Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles Smooths and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair | 3.4 fl. oz
- Price
- $26.24
- Rating
- 4.7/5
- Reviews
- 23,255
- Age
- 16y ago

Kenra Professional Platinum Blow-Dry Spray | Time-Saving Heat Protectant | Detangles Smooths and Softens | Eliminates Frizz & Resists Humidity | Medium To Coarse Hair | Travel 1.7 fl. oz
- Price
- $15.30
- Rating
- 4.7/5
- Reviews
- 23,255
- Age
- 14y ago

Marc Anthony Anti-Frizz Shield Ultimate Blowout Spray - 6.7 Oz (Pack of 1)
- Price
- $9.86
- Rating
- 4.5/5
- Reviews
- 5,631
- Age
- 1y ago
Newest
by launch date
Marc Anthony Anti-Frizz Shield Ultimate Blowout Spray - 6.7 Oz (Pack of 1)
- Price
- $9.86
- Rating
- 4.5/5
- Reviews
- 5,631
- Age
- 1y ago

Redken Quick Blowout Spray - Smooths & Adds Hair Shine Lightweight Blowdry Heat Protectant and Hair Detanlger Spray Anti-Frizz
- Price
- $27.11
- Rating
- 4.5/5
- Reviews
- 3,823
- Age
- 4y ago

amika brooklyn bombshell Blowout Volume Spray 2 Fl oz (Pack of 1)
- Price
- $13.76
- Rating
- 4.4/5
- Reviews
- 3,068
- Age
- 7y ago

Kristin Ess Hydrating Heat Protection Spray for Hair - Blow Dry Frizz Control + Shine Enhancing -Anti Humidity Thermal Heat Protectant Spray - Repair + Protect Hair Up to 450 Degrees - Pear Fragrance
- Price
- $13.09
- Rating
- 4.6/5
- Reviews
- 1,571
- Age
- 8y ago

brooklyn bombshell blowout spray 200ml | amika
- Price
- $29.81
- Rating
- 4.4/5
- Reviews
- 3,068
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Kenra78%
- Amika9%
- Marc Anthony6%
- Kristin Ess3%
- Redken2%
- COLOR WOW2%
- Open — no brand owns it (0%)
Demand
Blow Dry Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Blow Dry Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kenra blow dry spray489K/yr
- blow dry spray132K/yr
- blowout spray101K/yr
- kenra platinum blow dry spray61K/yr
- blow out hair product78K/yr
- blow out spray47K/yr
- kenra blow dry mist23K/yr
- amika blowout spray29K/yr
- kenta blowdry spray18K/yr
- kenra blow dry spray heat protection27K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blow Dry Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









