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Blow Dry Spray

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 98% of clicks, so Blow Dry Spray is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$2.4M/yr1.2M searches / yr
90-day growth
-0.5%search demand this quarter
Competition
81%top-5 click share · 6 brands · 8 sellers

Flapen Score

Blow Dry Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Blow Dry Spray is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blow Dry Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Blow Dry Spray 1.2M times last year and spent an estimated $2.4M. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
9.5%
Market size, estimated
$2.4Ma year
Peak month
December3.2× the quietest month
Top search term
kenra blow dry spray489K searches a year

02 · Price

A sale here is worth $22.06.

Listings sell for $22.06 on average, from $9.86 to $37.53. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $22.06 that is $176K to $221K a year per listing.

Average price
$22.06inside the $15 to $100 sweet spot
Price range
$9.86–$37.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
$176K–$221K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Hair Sprays. It carries 9,699 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Hair Sprays
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,699per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Blow Dry Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 29%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Blow Dry Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Blow Dry Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenra blow dry spray489K/yr
  • blow dry spray132K/yr
  • blowout spray101K/yr
  • kenra platinum blow dry spray61K/yr
  • blow out hair product78K/yr
  • blow out spray47K/yr
  • kenra blow dry mist23K/yr
  • amika blowout spray29K/yr
  • kenta blowdry spray18K/yr
  • kenra blow dry spray heat protection27K/yr

FAQ

Common Blow Dry Spray questions

Answered from the same tracked data.