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Blooming Gel

Fail

Prices span $4.84–$8.85, mostly outside the sweet spot, so Blooming Gel is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$1.2M/yr1.6M searches / yr
90-day growth
+6.7%search demand this quarter
Competition
70%top-5 click share · 10 brands · 12 sellers

Flapen Score

Blooming Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Blooming Gel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blooming Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Blooming Gel 1.6M times last year and spent an estimated $1.2M. The top 5 brands take 82% of clicks. Demand peaks in Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
10.7%
Market size, estimated
$1.2Ma year
Peak month
July1.5× the quietest month
Top search term
blooming gel1.0M searches a year

02 · Price

A sale here is worth $6.68.

Listings sell for $6.68 on average, from $4.84 to $8.85. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $6.68 that is $67K to $84K a year per listing.

Average price
$6.68under the $15 to $100 sweet spot
Price range
$4.84–$8.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$67K–$84K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Gel Polish. It carries 9,165 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#126in Gel Polish
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,165per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Blooming Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • Brand 141%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 13%)

Demand

Blooming Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Blooming Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blooming gel1.0M/yr
  • blooming gel nail polish347K/yr
  • beetles blooming gel80K/yr
  • nail blooming gel23K/yr
  • blooming gel beetles16K/yr
  • blooming15K/yr
  • blooming gel polish14K/yr
  • gaoy blooming gel10K/yr
  • beetles blooming gel polish10K/yr
  • blooming nail gel8K/yr

Reviews and returns

What reviews say buyers love and hate about Blooming Gel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Doesnt work well”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blooming Gel questions

Answered from the same tracked data.