Blondor

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

9.2%

Market size, estimated

$92Ka year

Peak month

February1.3× the quietest month

Top search term

wella bleach26K searches a year

Listings sell for $11.48 on average, from $4.53 to $29.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.48 that is $3K to $6K a year per listing.

Average price

$11.48under the $15 to $100 sweet spot

Price range

$4.53–$29.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #53 within Hair Coloring Products. It carries 4,363 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

17.2%

Average rank

#53in Hair Coloring Products

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

4,363per listing

Listings tracked

17

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months