Blonde Wig

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

7.1M

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

1.1%

Market size, estimated

$3.0Ma year

Peak month

October5.0× the quietest month

Top search term

blonde wig1.8M searches a year

Listings sell for $38.69 on average, from $10.16 to $148.02. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $38.69 that is $77K to $97K a year per listing.

Average price

$38.69inside the $15 to $100 sweet spot

Price range

$10.16–$148.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$77K–$97K

Returns

6.3%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #376 within Wigs. It carries 1,556 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#376in Wigs

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

1,556per listing

Listings tracked

44

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months