Skip to content

Blonde Hair Gloss

Fail

Shoppers spend an estimated $59K a year here, so Blonde Hair Gloss is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$59K/yr93K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
67%top-5 click share · 10 brands · 31 sellers

Flapen Score

Blonde Hair Gloss against its category

The dotted line is the Beauty & Personal Care average. Past it, Blonde Hair Gloss is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blonde Hair Gloss market on Amazon at a glance

Shoppers on Amazon United States searched for Blonde Hair Gloss 93K times last year and spent an estimated $59K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
3.3%
Market size, estimated
$59Ka year
Top search term
blonde hair gloss27K searches a year

02 · Price

A sale here is worth $19.38.

Listings sell for $19.38 on average, from $9.74 to $36.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.38 that is $2K to $5K a year per listing.

Average price
$19.38inside the $15 to $100 sweet spot
Price range
$9.74–$36.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Hair Coloring Products. It carries 9,841 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Hair Coloring Products
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
9,841per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Blonde Hair Gloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Brand 130%
  • Brand 226%
  • Brand 325%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 7%)

Demand

Blonde Hair Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 5.8× · 11 of 12 months tracked

Search terms

Top Blonde Hair Gloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blonde hair gloss27K/yr
  • hair gloss blonde14K/yr
  • blonde gloss10K/yr
  • hair glaze blonde12K/yr
  • kristin ess hair gloss blonde7K/yr
  • kristin ess hair gloss winter wheat3K/yr
  • blonde gloss hair treatment4K/yr
  • glaze hair gloss blonde5K/yr
  • blonde hair glaze4K/yr
  • kristin ess winter wheat hair gloss2K/yr

Reviews and returns

What reviews say buyers love and hate about Blonde Hair Gloss

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Color”
1.1%of orders come back
“Too dark”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blonde Hair Gloss questions

Answered from the same tracked data.