Blonde Hair Gloss
FailShoppers spend an estimated $59K a year here, so Blonde Hair Gloss is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $59K/yr93K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 31 sellers
Flapen Score
Blonde Hair Gloss against its category
The dotted line is the Beauty & Personal Care average. Past it, Blonde Hair Gloss is stronger. Inside it, weaker.
Market
The Blonde Hair Gloss market on Amazon at a glance
Shoppers on Amazon United States searched for Blonde Hair Gloss 93K times last year and spent an estimated $59K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $59Ka year
- Top search term
- blonde hair gloss27K searches a year
02 · Price
A sale here is worth $19.38.
Listings sell for $19.38 on average, from $9.74 to $36.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.38 that is $2K to $5K a year per listing.
- Average price
- $19.38inside the $15 to $100 sweet spot
- Price range
- $9.74–$36.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Hair Coloring Products. It carries 9,841 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Hair Coloring Products
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 9,841per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Blonde Hair Gloss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kristin Ess Hair Gloss in Winter Wheat Light Neutral Blonde - 4 Wk Semi Permanent Hair Color for Women - Light Blonde Color Depositing Conditioner & Toner for Vibrant Color + Shine - Hair Dye Glaze
- Price
- $14.00
- Rating
- 4.3/5
- Reviews
- 1,649
- Age
- 4y ago

LOreal Paris Le Color One Step Hair Toning Gloss Cool Blonde 4 Ounce
- Price
- $9.85
- Rating
- 4.2/5
- Reviews
- 21,955
- Age
- 5y ago

GLAZE SUPERGLOSS PURPLE TONING GLOSS: Hydrating toning gloss for blonde bleached & highlighted hair. Neutralizes yellow tones boosts shine conditions in 10 minutes - 6.4 fl oz - Pearl Blonde
- Price
- $17.10
- Rating
- 3.9/5
- Reviews
- 358
- Age
- 1y ago

Glaze Supergloss Color Conditioning Gloss With Dispensing Pump Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Medium to Dark Blonde Hair 6.4 Fl Oz - Warm Blonde
- Price
- $17.44
- Rating
- 3.7/5
- Reviews
- 122
- Age
- 1y ago

dpHUE Gloss+ Light Blonde - Boosts Fading & Faded Hair Color - 8-12 Applications per Bottle - Lasts Up to 8 Washes
- Price
- $36.01
- Rating
- 3.9/5
- Reviews
- 5,498
- Age
- 6y ago
Trending
estimated 90-day click momentum
OUAI Hair Gloss - In-Shower Shiny Hair Treatment & Glaze with Frizz Control - Heat Protectant Infused with Hyaluronic Acid Rice Water & Panthenol - Paraben Phthalate & Sulfate Free (6 Oz)
- Price
- $32.78
- Rating
- 4.2/5
- Reviews
- 640
- Age
- 2y ago

Kristin Ess Hair Gloss in Honey Latte Warm Golden Blonde - 4 Wk Semi Permanent Hair Color for Women - Golden Blonde Color Depositing Conditioner & Toner for Vibrant Color + Shine - Hair Dye Glaze
- Price
- $12.47
- Rating
- 4.3/5
- Reviews
- 1,649
- Age
- 7mo ago

LOreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss for Bleached Hair Neutralizes Brass Conditions & Boosts Shine Platinum Pearl 4 Ounce
- Price
- $11.08
- Rating
- 4.2/5
- Reviews
- 21,955
- Age
- 4y ago

dpHUE Glossy Glaze Cool Blonde - In-Shower Liquid Hair Gloss for Luminous Shine & Sheer Color - Paraben SLS & SLES Sulfate Free - Leaping Bunny Certified
- Price
- $26.87
- Rating
- 3.8/5
- Reviews
- 358
- Age
- 3y ago

FOUR REASONS Color Mask Cool Sand Blonde (27 Colors) Hair Gloss & Color Depositing Conditioner Semi Permanent Hair Toner for Color-Treated Hair Color For Women Vegan & Cruelty-Free 6.76 fl oz
- Price
- $28.95
- Rating
- 4.0/5
- Reviews
- 4,363
- Age
- 2y ago
Newest
by launch date
Kristin Ess Hair Gloss in Honey Latte Warm Golden Blonde - 4 Wk Semi Permanent Hair Color for Women - Golden Blonde Color Depositing Conditioner & Toner for Vibrant Color + Shine - Hair Dye Glaze
- Price
- $12.47
- Rating
- 4.3/5
- Reviews
- 1,649
- Age
- 7mo ago

GLAZE SUPERGLOSS PURPLE TONING GLOSS: Hydrating toning gloss for blonde bleached & highlighted hair. Neutralizes yellow tones boosts shine conditions in 10 minutes - 6.4 fl oz - Pearl Blonde
- Price
- $17.10
- Rating
- 3.9/5
- Reviews
- 358
- Age
- 1y ago

Glaze Supergloss Color Conditioning Gloss With Dispensing Pump Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Medium to Dark Blonde Hair 6.4 Fl Oz - Warm Blonde
- Price
- $17.44
- Rating
- 3.7/5
- Reviews
- 122
- Age
- 1y ago

Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost Color Depositing Mask - Cruelty-Free 6.4 Fl Oz - Brilliant Bronde - Dark Blonde to Light Brown
- Price
- $16.94
- Rating
- 3.9/5
- Reviews
- 121
- Age
- 1y ago

LOreal Paris Sulfate Free Glossing Lamination Hair Mask 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine Smoothness & Soft Feel Color Caring EverPure 5.1 Fl Oz
- Price
- $9.74
- Rating
- 4.3/5
- Reviews
- 4,907
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
31
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
7%
- Kristin Ess30%
- L'Oreal Paris26%
- glaze25%
- dpHUE8%
- Joico3%
- OUAI2%
- Open — no brand owns it (4 brands, 7%)
Demand
Blonde Hair Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 5.8× · 11 of 12 months tracked
Search terms
Top Blonde Hair Gloss search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blonde hair gloss27K/yr
- hair gloss blonde14K/yr
- blonde gloss10K/yr
- hair glaze blonde12K/yr
- kristin ess hair gloss blonde7K/yr
- kristin ess hair gloss winter wheat3K/yr
- blonde gloss hair treatment4K/yr
- glaze hair gloss blonde5K/yr
- blonde hair glaze4K/yr
- kristin ess winter wheat hair gloss2K/yr
Reviews and returns
What reviews say buyers love and hate about Blonde Hair Gloss
We read the reviews and the return reasons for every product selling here.
“Too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blonde Hair Gloss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









