blonde hair dye
Worth a lookShows low returns (0.3%), but a deep review moat (22,298 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Price range
Good$4.83–$32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$474K$474K/yr · 1.3M searches
Avg price
Good$12.94avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad22,297.81avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, blonde hair dye is a $474K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
blonde hair dye market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $518K–$647K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.2%
- Avg brand age
- 71 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
15 flat
Sellers
160
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
22%
Top 20: 58%
Open market
9%
- L'Oreal Paris59%
- Clairol10%
- Garnier9%
- Schwarzkopf7%
- SoftSheen3%
- REVLON3%
- Open — no brand owns it (9 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top blonde hair dye search terms
- blonde hair dye596K/yr
- nice and easy hair color85K/yr
- light ash brown hair dye62K/yr
- loreal preference hair color74K/yr
- golden brown hair dye54K/yr
- loreal excellence hair color37K/yr
- blond hair dye34K/yr
- preference by loreal hair color40K/yr
- redken hair color38K/yr
- ash blonde hair color32K/yr
Top blonde hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Blonde 9A 1 Hair Dye Kit
L'Oreal Paris$12.564.5★56,448 rev
LOreal Paris Feria Long-Lasting Anti Brass Power Hair Toner Ammonia Free Demi Permanent Hair Color Ice Blonde Hair Toner 1 Application
L'Oreal Paris$12.744.0★5,417 rev
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 9 Light Natural Blonde 1 Kit (Packaging May Vary)
L'Oreal Paris$6.384.6★61,919 rev
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 8.5A Medium Light Ash Blonde 1 Kit (Packaging May Vary)
L'Oreal Paris$8.664.6★61,919 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color B61 Downtown Brown (Hi-Lift Cool Brown) 1 Hair Dye Kit
L'Oreal Paris$10.434.1★2,807 rev
Newest
by launch date
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 10.0 Extra Light Blonde - Big Sur Hair Color Pack of 1
Clairol$13.372,621 rev
Clairol Textures & Tones Permanent Hair Dye 6G Honey Blonde Hair Color | Ammonia-Free | Moisture-Rich Formula with Argan and Olive Oil for Brilliant Shine | Pack of 1
Clairol$4.834,827 rev
Schwarzkopf Keratin Blonde Hair Dye 001 High Lift Platinum Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Purple Conditioner Included
Schwarzkopf$11.141,837 rev
Schwarzkopf Keratin Blonde Hair Dye 11.4 High Lift Pearl Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Purple Conditioner Included
Schwarzkopf$11.43881 rev
SoftSheen-Carson Interbeauty Dark and Lovely Uplift Bleaching Kit with Powder Developer and Toner for Blonde Hair
SoftSheen$7.202,221 rev
Trending
90-day click momentum
Clairol Nicen Easy Frost & Tip Original Hair Dye Light Blonde to Medium Brown Hair Color Pack of 1
Clairol$9.894.7★
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Blonde 9A 1 Hair Dye Kit
L'Oreal Paris$12.564.5★
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Extreme Platinum Pack of 1 Hair Dye Kit
L'Oreal Paris$10.234.4★
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Golden Blonde 9G 1 Hair Dye Kit
L'Oreal Paris$12.364.5★
SoftSheen-Carson Interbeauty Dark and Lovely Uplift Bleaching Kit with Powder Developer and Toner for Blonde Hair
SoftSheen$7.204.3★
What buyers say about blonde hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“rich color”
“Truly wonderful product its literally magic”
“Excellent hair color”
“Easy to Use”
“My hair feels soft”
“Excellent price”
“As described”
“Good coverage”
“Smells good”
“The instructions are clear”
What buyers complain about
“Horrible color”
“Terrible hair color”
“Did not work as expected”
“a fan going the smell was way too strong”
“My hair fried off”
“Waste of money”
“it did not cover”
“Gave me a rash”
“My hair fried off”
“Poor quality”
Top return reasons
Common questions
- Is blonde hair dye profitable to sell on Amazon United States?
- The niche generates $474K/yr across 79 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the blonde hair dye niche?
- 15 brands and 160 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in blonde hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.3%.
- When does demand for blonde hair dye peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the blonde hair dye niche?
- Listings span $4.83–$32.15; the average listing price is $12.94 (sweet spot $15–$100). The average incumbent carries 22,298 reviews — the moat a new listing must climb.