Blonde Hair Dye

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $474K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

2.9%

Market size, estimated

$474Ka year

Peak month

July1.4× the quietest month

Top search term

blonde hair dye596K searches a year

Listings sell for $12.94 on average, from $4.83 to $32.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $12.94 that is $3K to $6K a year per listing.

Average price

$12.94under the $15 to $100 sweet spot

Price range

$4.83–$32.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.3%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #40 within Hair Coloring Products. It carries 22,298 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#40in Hair Coloring Products

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

22,298per listing

Listings tracked

79

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

71 months