Blonde Hair Care
FailShoppers spend an estimated $58K a year here, so Blonde Hair Care is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $58K/yr55K searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 88 sellers
Flapen Score
Blonde Hair Care against its category
The dotted line is the Beauty & Personal Care average. Past it, Blonde Hair Care is stronger. Inside it, weaker.
Market
The Blonde Hair Care market on Amazon at a glance
Shoppers on Amazon United States searched for Blonde Hair Care 55K times last year and spent an estimated $58K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Mar–Apr–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $58Ka year
- Peak month
- December21.6× the quietest month
- Top search term
- blonde hair care22K searches a year
02 · Price
A sale here is worth $19.00.
Listings sell for $19.00 on average, from $4.10 to $30.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.00 that is $2K to $5K a year per listing.
- Average price
- $19.00inside the $15 to $100 sweet spot
- Price range
- $4.10–$30.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #422 within Conditioners. It carries 8,998 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #422in Conditioners
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 8,998per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Blonde Hair Care products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
88
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
6%
- Brand 168%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (2 brands, 6%)
Demand
Blonde Hair Care search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, Oct, Nov, Dec · busiest ÷ quietest = 21.6×
Search terms
Top Blonde Hair Care search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blonde hair care22K/yr
- blonde hair products11K/yr
- its a 10 blonde6K/yr
- blond hair6K/yr
- its a 10 blonde miracle leave in product3K/yr
- hair blonde4K/yr
- its a 10 for blondes2K/yr
Reviews and returns
What reviews say buyers love and hate about Blonde Hair Care
We read the reviews and the return reasons for every product selling here.
“It is expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blonde Hair Care questions
Answered from the same tracked data.